Companies team up to deliver real-time access to compelling news and weather content for digital signage users
(State College, PA - June 24, 2008) - AccuWeather.com, the World's Weather Authority®, and EasyShadow LLC, a premier company in the indoor/outdoor advertising industry, today announced a partnership to integrate AccuWeather.com's content into EasyShadow's digital signage system. The collaboration gives EasyShadow customers access to compelling real-time weather and news content delivered into their digital signage networks.
"Although we are forecasting a total of 12 named storms in 2008, much more important than the forecast storm number are the facts that a relatively high percentage of tropical storms are expected to make landfall and that the major threat area is farther north than normal.," said Bastardi. "We believe at least 40% of named storms will cause tropical storm or hurricane conditions on the U.S. coastline, which is about 1.6 times the norm."
The forecasts state that a weakening La Niña and near-normal or below-normal water temperature in most of the tropical breeding grounds of the Caribbean and south Atlantic will reduce the overall number of storms. However, with warm waters near the north Atlantic coastline, storms may form closer to the coast resulting in a higher than average storm threat on the East Coast, from the Carolinas to New England. "
Our forecast is that two or three storms will bring at least tropical storm force winds to the coastline between Florida and New England, including one or two that bring hurricane force winds, and one major hurricane," said Bastardi. "And, the Gulf of Mexico will have a normal distribution of tropical cyclone activity, with energy interests experiencing at least 7 to 10 days with disruptions or threats of disruptions. Specifically, the forecast is for two or three storms that affect the energy infrastructure in and around the Gulf and bring at least tropical storm force winds to the Gulf coast, including one or two that bring hurricane force winds.
"Bastardi and the AccuWeather.com Hurricane Center have looked at 1985, 1989, 1996 and 1999 as years to compare to this season. In all of these years, major storms hit from the Carolinas northward. The best chance for early storm development is in the western or central Gulf area, from 90W longitude westward. This is based primarily on very warm water in the western and central Gulf, cool water in the western Caribbean, the expected June steering currents in the central Gulf and a drier than normal pattern in the northwest Caribbean lasting into July. The primary period of hurricane threat will run from mid-August to mid-October and will encompass the entire Gulf and Atlantic areas.
Bastardi presented his full forecast at the AccuWeather.com Hurricane Summit in Houston, TX to an audience of leaders in industries most impacted by tropical weather. Further details are available to Bastardi's AccuWeather.com EnergyPro clients. To learn more about the Bastardi based forecasting services, visit www.AccuWeather.com/Bastardi.
AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC-owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.
AccuWeather, the global leader in weather information and digital media, is proud to be an active part of the State College community and lead the way in volunteerism and altruistic giving. To recognize this important area of focus and the many contributions of its staff members, AccuWeather is pleased to announce AccuWeather Rays of Hope, a new initiative that will be used to encourage charitable giving and sponsorships.
AccuWeather, the global leader in weather information and digital media, today announced the University of Oklahoma Office of Technology Development has signed a patent licensing agreement for the use of AccuWeather's proprietary patents to benefit University advancements in technology innovation, including OU’s mPING app.
AccuWeather, the global leader in weather information and digital media, today announced its patented MinuteCast minute-by-minute precipitation forecasts are now available to drivers via AppLink using Ford's new SYNC 3 in-car communications and entertainment system, initially available in Ford's Mondeo, S-MAX, and Galaxy models.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Steven Hickson as Chief Financial Officer. Hickson is a proven finance leader with media and management experience in guiding organizational growth on a global scale, providing financial leadership for organizations around the world including significant expansions in Latin America, Asia, Europe, and more.
Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, the global leader in weather information and digital media, has been recognized by The Pennsylvania State University with the Distinguished Alumni Award, the highest recognition the University bestows on an individual. The Penn State Board of Trustees selected eight alumni in 2016 for this honor.
AccuWeather is recognized for its weather accuracy leadership in a new global report from ForecastWatch, a leading third-party weather forecast monitoring and assessment company. The study’s twelve-month evaluation names AccuWeather the most accurate source of overall temperature forecasts measured through mean absolute error and forecasts within three degrees. AccuWeather is also first in high temperature forecast accuracy measured through mean absolute error and forecasts within three degrees, in addition to the #1 ranking in low temperature forecast accuracy measured in mean absolute error (tied) and forecasts within three degrees.
AccuWeather, the global leader in weather information and digital media, today announced the launch of the all-new AccuWeather app for Apple TV. The innovative category-leading app revolutionizes the weather viewing experience for Apple TV users and further expands AccuWeather's global reach across platforms -- users can rely on AccuWeather's Superior Accuracy across devices and locations to improve their lives.
AccuWeather, the global leader in weather information and digital media, today announced it has appointed Bill Boss as Director of Product Development, Display Systems and Services. Reporting directly to Ryan Ayres, Vice President of Display Systems and Services, Bill brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning multiple industry verticals including broadcast media, insurance, and aviation.
AccuWeather, the global leader in weather information and digital media, announces the launch of StormDirector+, the all-new weather system that provides the most interactive, customizable, and complete local weather presentations with Superior Accuracy to television stations. AccuWeather demonstrates StormDirector+ live at the National Association of Broadcasters (NAB) Show through April 21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.