STATE COLLEGE, PA - February 22, 2010 - AccuWeather.com, the World's Weather Authority®, announced today their partnership with Respario Digital Advertising Group to provide AccuWeather.com's content for digital signage. The collaboration gives Respario's customers access to AccuWeather.com's compelling real-time weather, health and news content delivered to their digital signage networks. The most recent deployment of the AccuWeather.com content is on Cardinal Health's Pharmacy Health Network™.
AccuWeather.com and Respario are offering content modules designed to attract viewers to digital signage screens within the Pharmacy Health Network™. This retail pharmacy digital signage network provides advertisers with access to millions of health-conscious consumers each month at pharmacies nationwide.
"AccuWeather.com's content attracts and retains customers' attention because it helps those who are waiting for prescriptions make proper choices when it comes to their healthcare needs," said Scott Homan, Expert Senior Meteorologist and Executive Director of out-of-home media for AccuWeather.com. "Partnering with Respario has allowed relevant messaging to be deployed in places where it can really make a difference for consumers and advertisers alike."
The modules feature AccuWeather.com's highly localized, accurate, reliable, and quality-controlled weather forecasts for more than 2.7 million locations worldwide. Available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, AccuWeather.com's content is fully licensed for digital signage applications.
Respario manages state-of-the-art technology, content design and creation services, turnkey project management, and measurement services to launch digital signage networks. Combined with AccuWeather.com's content, this strategic partnership allows them to provide a robust solution to digital signage networks and to reach consumers with dynamic content in pharmacies at the point-of-influence.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations and
washingtonpost.com. Visit www.accuweather.com for more information.
Based in Addison (Dallas), TX, Respario Digital Advertising Group manages the technology, content, and project management components required to effectively and efficiently launch digital signage networks. With a focus on the customer experience, Respario designs and sources content and programming that is engaging, educational, and provides a return on investment through advertising at the point-ofinfluence. The Respario portfolio of products and services include an in-house state-of-the-art digital signage network operations center, turnkey project management, specification and procurement of technology, media design, content aggregation, and advertising sales. Respario has garnered the attention of a diverse base of companies in several vertical markets including healthcare and retail. For more information, please visit www.digitaladgroup.com
About Cardinal Health
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is an $87 billion, global company serving the health care industry with products and services that help hospitals, physician offices and pharmacies reduce costs, improve safety, productivity and profitability, and deliver better care to patients. With a focus on making supply chains more efficient, reducing hospital-acquired infections and breaking the cycle of harmful medication errors, Cardinal Health develops market leading technologies, including Alaris® IV pumps, Pyxis® automated dispensing systems, MedMined™ infection surveillance services and the CareFusion™ patient identification system. The company also manufactures medical and surgical products and is one of the largest distributors of pharmaceuticals and medical supplies worldwide. Ranked No. 19 on the Fortune 500, Cardinal Health employs more than 40,000 people on five continents. More information about the company may be found at cardinalhealth.com.
The StoryTeller® INRIX Traffic App now delivers an expanded range of features including projected drive times, customizable street labeling, the use of Webcams and sensors from any source for remote updates and visual reporting, and MinuteCast™, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.
With drone technology, journalists have a whole new way to get better angles on stories and bring viewers closer to the action. Drone and remote location videos can now be integrated live with StoryTeller interactive presentations, revolutionizing the newsroom. Best of all, downloading and using StoryTeller applications and features that allow the integration of remote video is now as fast and easy as adding an app to a smartphone.
Social media has the unique advantage of giving newsrooms instant feedback, opinions, and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at the 2014 National Association of Broadcasters (NAB) Show, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater ease and effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather. New features also allow the app to import video and dynamically screen and sort all content for on-air use. Best of all, downloading and using the expanded Social Media App is as fast and easy as adding an app to a smartphone.
AccuWeather, Inc. has accepted an invitation to participate in the Microsoft Corp. Perceptive Pixel Pilot Partner Program. The official agreement allows AccuWeather, as one of a select number of program partners, to bring Microsoft’s latest touchscreen products to its broad range of business partners and customers that span across a variety of industries.
Crime reports are one of the most highly viewed topics in today’s news. With the launch of the new StoryTeller AlertID Crime App at this week’s National Association of Broadcasters (NAB) Show, newsrooms can effectively bring home crime stories to viewers, making them aware and keeping them safer in the community. Best of all, downloading and using new applications for StoryTeller is now as fast and easy as adding new apps to a smartphone.
In light of the explosive growth of the StoryTeller Interactive Touchscreen Solution, Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), has been promoted to the role of Vice President of Sales for AccuWeather’s Display Systems and Services division. In this new role, Loren will drive the expansion of StoryTeller, which is already featured in all top ten U.S. markets with a collective domestic audience of 80 million households.
Newsrooms worldwide can now access a significantly wider breadth of new interactive apps and features than ever before with StoryTeller Interactive Touchscreen Solution created by AccuWeather, meeting the needs of every breaking story. From local crime sprees and traffic accidents to flight delays and Minute by Minute™ weather updates, StoryTeller has enhanced real-time newsroom coverage to further differentiate broadcast stations in their markets. Best of all, downloading and using new applications for StoryTeller is now as fast and easy as adding new apps to a smartphone.
AccuWeather was named one of NOAA’s first Weather-Ready Nation Ambassadors. The initiative was started to recognize organizations committed to helping the nation be better prepared for, respond to, and recover from weather-related disasters. It was launched at the annual meeting of the American Meteorological Society in Atlanta in February 2014.
AccuWeather, a leading global digital media company, is partnering with HTC, a world leader in mobile devices, to provide weather data to the HTC weather app showcased on HTC smartphones, including the newly launched HTC One (M8). AccuWeather has provided weather content with Superior Accuracy™ with exceptional user experiences to HTC smartphone users globally since 2008.
AccuWeather's new MinuteCast(TM) forecast predicts precipitation start and end times on a minute-by-minute basis, right down to your street address.