StoryTeller Introduces New Features in Social Media App for Superior Viewer Engagement in Breaking News

April 08, 2014; 10:35 AM
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Enhanced Social Media App makes your viewers part of the story by integrating text and images, plus new video feeds and hashtag searches, from top social media platforms.

AccuWeather Global Weather Center - April 8, 2014 - Social media has the unique advantage of giving newsrooms instant feedback, opinions, and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at the 2014 National Association of Broadcasters (NAB) Show, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater ease and effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather. New features also allow the app to import video and dynamically screen and sort all content for on-air use. Best of all, downloading and using the expanded Social Media App is as fast and easy as adding an app to a smartphone.

"Social Media has provided newsrooms with an unprecedented ability to integrate on-location and up-to-the minute user contributed content with breaking news stories," said Ryan Ayres, Vice President of Display Systems and Services for AccuWeather. "The enhanced StoryTeller Social Media app makes importing, sorting, and screening social images, comments, and now even video and hashtags, a seamless part of interactive news presentations."

The StoryTeller Social Media App interfaces with all of the most popular social media platforms including Facebook, Twitter, new Google+ and Instagram, and will soon add the new Vine social video platform. The Social Media App now also allows newsrooms to quickly find social trends and commentary through Twitter hashtag searches, import videos from Facebook, Instagram, and Google+, and deliver appealing and on-the-spot images through Instagram. The social media preview function allows newsrooms to efficiently sort and pre-screen all posts for on-air use.

StoryTeller Social Media App will be demonstrated live on Tuesday, April 8, 2014 at 11:00 a.m. PT at AccuWeather Booth SL-6819. Please join us at NAB 2014 for live demos of this and additional StoryTeller interactive applications. As space will be limited, please plan on arriving 15 minutes early. You can also contact us to reserve your space or schedule a private demonstration.

Why AccuWeather?

AccuWeather is a global leader in digital media, developing award-winning apps and partnering with all major manufacturers of mobile devices, serving over 5.6 billion data requests every day. There are 1.3 billion AccuWeather branded apps installed on mobile and connected devices worldwide. AccuWeather has applied this digital expertise to develop StoryTeller Interactive Touchscreen News Solution, one of the only tools of its kind that utilizes the highly successful and innovative "Smart Device App Model" to bring every story to life in compelling, interactive, and engaging ways, such as the new and improved Social Media TV app.

AccuWeather, Inc. and AccuWeather.com

Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an "All Weather, All the Time™" multi-platform national channel for forecasts with Superior Accuracy.

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