Former RTDNA Chairman to lead the way for StoryTeller® Interactive Touchscreen Solution
AccuWeather Global Weather Center - April 4, 2014 - In light of the explosive growth of the StoryTeller Interactive Touchscreen Solution, Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), has been promoted to the role of Vice President of Sales for AccuWeather's Display Systems and Services division. In this new role, Loren will drive the expansion of StoryTeller, which is already featured in all top ten U.S. markets with a collective domestic audience of 80 million households.
"StoryTeller has been embraced by the TV news industry as the leader in interactive touchscreen solutions, but the depth of our downloadable apps has taken the product into a class all its own," Tobia said. "By enabling the downloading of and dynamic switching of apps we allow newsrooms to change rapidly to keep pace with breaking news. In that way, they can create broadcast-ready, interactive presentations for virtually any story."
Loren has over 25 years of experience in broadcast news, as television news director for stations including WTVH Syracuse, NY; KMTV Omaha, NE; and WSAZ Huntington, WV. Loren was also chairman of RTDNA in 1996 and has been treasurer of the same organization since 2001. He is a former member of CBS News Affiliates Board as well as the former chair of West Virginia Associated Press Broadcasters.
StoryTeller downloadable applications are flexible and easy to use, providing newsrooms with a virtually unlimited array of options for communicating any story, in any forum, and for any need. In addition to the Crime, Social Media, and Traffic Apps, StoryTeller offers News, Sports, 3D, Interactive Maps, Airport Delays, Timeline, Designer, Elections, Charts and Graphics, Telestrator, and Weather Apps all easily downloadable for flexible and complete newsroom coverage.
A dramatically expanded range of StoryTeller apps and features will be presented by AccuWeather at NAB 2014. Please join us at booth SL-6819 to speak with Loren Tobia and get live demos of our StoryTeller interactive applications.
AccuWeather, Inc. and AccuWeather.com
Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an "All Weather, All the Time™" multi-platform national channel for forecasts with Superior Accuracy.
AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.
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