Global Weather Media Company -- Trusted for Superior Accuracy -- Looks Ahead to Next 50 Years
STATE COLLEGE, PA - November 15, 2012 - AccuWeather, Inc. marks 50 years of operation today by launching a year-long recognition of the company's 50th anniversary through a series of events, as well as retrospective stories and videos on AccuWeather.com. Founded in 1962 by Dr. Joel N. Myers, AccuWeather has grown from a weather company providing forecasts for businesses into an international weather media company that reaches more than half a billion users worldwide daily.
Trusted around the globe for its superior accuracy, AccuWeather serves a worldwide audience from its headquarters in State College, PA, and its Severe Weather Center in Wichita, KS. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, reaching consumers via smart phones, tablets, free wired and mobile internet sites, and smart appliances, as well as via radio, television, and newspapers. Customized solutions to media, business, government, and institutions are also a key part of AccuWeather's services.
The company's Founder and President, Dr. Joel N. Myers, is credited with many of the advances in the way consumers receive their weather information. "I was passionate about the weather at a very early age, and I also knew I would be able to combine my love of forecasting with a business that would save lives and help people know more about what the weather had in store for them on a daily basis," said Dr. Myers. "We are constantly reinventing ourselves as technology changes how people access our accurate forecasts."
Under Dr. Myers' leadership, AccuWeather was in turn the first to introduce the seven-day, ten-day, fifteen-day hourly, and, most recently, the 25-day hourly forecast. AccuWeather is noted for patented weather measures such as the RealFeel Temperature® - the only weather index to incorporate eight key variables to show what the temperature really feels like - as well as dozens of lifestyle forecasts, which show how the weather will affect travel, health, hobbies, sports, and more.
On the mobile and wired web, AccuWeather has experienced spectacular growth, becoming a major news destination and the leading weather mobile site in the U.S. and in Europe. AccuWeather has built a comprehensive portfolio of partnerships with major digital equipment manufacturers worldwide, including Smart TV providers, Panasonic, LG, Vizio, Sony, and Samsung, the top ten mobile device manufacturers worldwide (accounting for 85% of all mobile devices sold) and leading manufacturers of tablets and next-generation PCs, including Apple, Dell, Lenovo, and others.
The outstanding quality of AccuWeather's digital media has achieved widespread recognition. AccuWeather was selected by Apple for launch on the iPad, was the winner of the Best iPhone App at the 2012 Mobie Awards, and AccuWeather's Android applications are consistently chosen as top ranked apps by users. On an average day, AccuWeather receives almost three billion data requests from internet-capable smart phones, tablets, and appliances around the world.
As the gold standard in weather forecasting, AccuWeather is the number one supplier of customized, pinpoint weather warnings to large enterprises, as well as a vital information source for worldwide weather forecasts, data and meteorological consulting services, serving six of the ten largest companies in America.
AccuWeather supplies weather content to hundreds of newspapers across the planet, including USA Today, The New York Times, and The Wall Street Journal. AccuWeather's forecasts and content appear on over 72,000 third-party websites, and its radio broadcasts are heard on nearly 750 stations. The 24x7, The AccuWeather Television Network, is available to 38 million TV households in North America.
AccuWeather believes the next 50 years will produce even greater demand for its powerful blend of global reach, customized service, and superior accuracy. "The discussion about climate change, and its causes and responses, will go on for decades," said Barry Lee Myers, CEO of AccuWeather, Inc., noting that, "Days after Superstorm Sandy, Governor Cuomo said, ‘Anyone who says there is not a dramatic change in weather patterns is denying reality. We have a 100-year flood every two years now.'" "As weather systems - from superstorms to droughts and snow - increasingly capture the headlines," Barry Lee Myers concluded, "the daily importance and value of AccuWeather will continue to grow."
About AccuWeather, Inc., and AccuWeather.com Every day, over 600 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites, including The Wall Street Journal, CBS News Mobile, and The New York Times.
AccuWeather, the global leader in weather information and digital media, has announced the launch of AccuWeather for Facebook Messenger. The AI-powered weather assistant handles plain-language questions from users and provides easy weather answers and localized forecasts with Superior Accuracy.
AccuWeather, the global leader in weather information and digital media, has announced the launch of a new partnership with Comprendi, an award-winning leader in contextual social advertising delivering real-time ad personalization based on social chatter, sports news, financial market information, and weather forecasts with Superior Accuracy. AccuWeather will provide access to over 40 proprietary weather data and algorithms including Real Feel Temperature and Allergy, Migraine, Driving, and Lawn & Garden forecasts which can be used by advertisers to reach audiences in the locations and at the times weather conditions and other factors are relevant for possible purchase decisions and interests. These unique algorithms remove the requirement to geo-target to specific locations. This targeting delivers ads only to locations that are being affected by these proprietary weather factors.
AccuWeather, the global leader in weather information and digital media, today announced the worldwide launch of the new AccuWeather API Developer Portal, providing turnkey package options to accelerate developers' access to the most accurate, detailed global weather forecasts and warnings available exclusively from AccuWeather.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Bill McGarry as Vice President of Sales.
AccuWeather, the global leader in weather information and digital media, continues to strengthen its mission of saving lives, protecting property, and helping people prosper through AccuWeather Ready – the year-round weather preparedness program that focuses on keeping people informed and safe. Raising educational awareness during National Safety Month, new AccuWeather Ready safety information is now available at www.AccuWeather.com/Ready to prepare for intense heat, lightning, beach hazards, and flooding prior to Summer travel, events, and activities.
AccuWeather, the global leader in weather information and digital media, today announced additional app leadership recognition, honored with the 2017 APPY Award in Mobile Weather Apps for the AccuWeather Android app.
AccuWeather, the global leader in weather information and digital media, today announced the launch of the new AccuWeather app for Android TV. The highly customizable app delivers a unique, interactive weather experience to Android TV viewers and further expands AccuWeather’s cross-platform reach, as users rely on AccuWeather’s Superior Accuracy(TM) across devices and locations worldwide.
AccuWeather, the global leader in weather information and digital media, today announced the launch of AccuWeather D3 Express, powered by Microsoft Azure, at the Microsoft Build Developer Conference held May 10-12 in Seattle, WA.
Swirl Networks, Inc., the leading Mobile Presence Marketing platform provider and AccuWeather, the global leader in weather information and digital media, today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting capabilities to indoor mobile location marketing. Retail marketers using the Swirl platform can now access AccuWeather's comprehensive data sets, providing the most accurate, actionable weather data available worldwide, to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions. With this new integration, Swirl becomes the first and only mobile marketing platform to offer targeting based on both weather and indoor location
AccuWeather, the global leader in weather information and digital media, today announced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners. AccuWeather launched the new collaboration at the National Association of Broadcasters (NAB) Show this week, with information available at Booth #SL6816.