STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather, the global leader in weather information and digital media, today announced the global launch of the AccuWeather app for Android Wear 2.0. The AccuWeather app, available across all Android smartphones, tablets, and wearable, keeps users connected to local weather conditions and severe weather alerts through a personalized experience they can access at their fingertips, protecting and improving their lives.
The AccuWeather app for Android provides new innovation to two-wheel drivers with the most accurate, actionable life-saving weather information, keeping users informed and safe. Bosch and AccuWeather will showcase this exciting, unique advancement in “mySPIN for Two Wheelers (#mySPIN2W)”, Bosch’s smartphone integration solution for motorbikes, at the 2017 Mobile World Congress show.
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AccuWeather, the global leader in weather information and digital media, today announced the launch of the AccuWeather Amazon Fire TV app. The industry-leading app delivers a unique, engaging weather experience for Amazon Fire TV owners and further expands AccuWeather’s global reach across platforms, as users rely on AccuWeather’s Superior Accuracy across devices and locations worldwide to improve their lives.