Global Weather Media Company -- Trusted for Superior Accuracy -- Looks Ahead to Next 50 Years
STATE COLLEGE, PA - November 15, 2012 - AccuWeather, Inc. marks 50 years of operation today by launching a year-long recognition of the company's 50th anniversary through a series of events, as well as retrospective stories and videos on AccuWeather.com. Founded in 1962 by Dr. Joel N. Myers, AccuWeather has grown from a weather company providing forecasts for businesses into an international weather media company that reaches more than half a billion users worldwide daily.
Trusted around the globe for its superior accuracy, AccuWeather serves a worldwide audience from its headquarters in State College, PA, and its Severe Weather Center in Wichita, KS. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, reaching consumers via smart phones, tablets, free wired and mobile internet sites, and smart appliances, as well as via radio, television, and newspapers. Customized solutions to media, business, government, and institutions are also a key part of AccuWeather's services.
The company's Founder and President, Dr. Joel N. Myers, is credited with many of the advances in the way consumers receive their weather information. "I was passionate about the weather at a very early age, and I also knew I would be able to combine my love of forecasting with a business that would save lives and help people know more about what the weather had in store for them on a daily basis," said Dr. Myers. "We are constantly reinventing ourselves as technology changes how people access our accurate forecasts."
Under Dr. Myers' leadership, AccuWeather was in turn the first to introduce the seven-day, ten-day, fifteen-day hourly, and, most recently, the 25-day hourly forecast. AccuWeather is noted for patented weather measures such as the RealFeel Temperature® - the only weather index to incorporate eight key variables to show what the temperature really feels like - as well as dozens of lifestyle forecasts, which show how the weather will affect travel, health, hobbies, sports, and more.
On the mobile and wired web, AccuWeather has experienced spectacular growth, becoming a major news destination and the leading weather mobile site in the U.S. and in Europe. AccuWeather has built a comprehensive portfolio of partnerships with major digital equipment manufacturers worldwide, including Smart TV providers, Panasonic, LG, Vizio, Sony, and Samsung, the top ten mobile device manufacturers worldwide (accounting for 85% of all mobile devices sold) and leading manufacturers of tablets and next-generation PCs, including Apple, Dell, Lenovo, and others.
The outstanding quality of AccuWeather's digital media has achieved widespread recognition. AccuWeather was selected by Apple for launch on the iPad, was the winner of the Best iPhone App at the 2012 Mobie Awards, and AccuWeather's Android applications are consistently chosen as top ranked apps by users. On an average day, AccuWeather receives almost three billion data requests from internet-capable smart phones, tablets, and appliances around the world.
As the gold standard in weather forecasting, AccuWeather is the number one supplier of customized, pinpoint weather warnings to large enterprises, as well as a vital information source for worldwide weather forecasts, data and meteorological consulting services, serving six of the ten largest companies in America.
AccuWeather supplies weather content to hundreds of newspapers across the planet, including USA Today, The New York Times, and The Wall Street Journal. AccuWeather's forecasts and content appear on over 72,000 third-party websites, and its radio broadcasts are heard on nearly 750 stations. The 24x7, The AccuWeather Television Network, is available to 38 million TV households in North America.
AccuWeather believes the next 50 years will produce even greater demand for its powerful blend of global reach, customized service, and superior accuracy. "The discussion about climate change, and its causes and responses, will go on for decades," said Barry Lee Myers, CEO of AccuWeather, Inc., noting that, "Days after Superstorm Sandy, Governor Cuomo said, ‘Anyone who says there is not a dramatic change in weather patterns is denying reality. We have a 100-year flood every two years now.'"
"As weather systems - from superstorms to droughts and snow - increasingly capture the headlines," Barry Lee Myers concluded, "the daily importance and value of AccuWeather will continue to grow."
About AccuWeather, Inc., and AccuWeather.com
Every day, over 600 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites, including The Wall Street Journal, CBS News Mobile, and The New York Times.
AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, turning hyper local weather data and forecasts with Superior Accuracy into customized, actionable business intelligence that drives organizational performance. D3 Analytics aggregates and analyzes over 300 different weather factors with consumer behavior and sales data, focusing on clients’ specific sales objectives and priorities to provide a scientific, predictive basis for key business decisions that impact profitability.
AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.
AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.
AccuWeather, the global leader in weather information and digital media and one of the world's leading digital publishers, today announced double-digit increases in mobile digital traffic as a result of increased consumer demand for its trusted all-weather content with Superior Accuracy. AccuWeather.com mobile web users grew +18% year-to-date vs. 2014, demonstrating impressive momentum and interest in AccuWeather’s unique on-the-go weather experience. Award-winning AccuWeather apps also continue to generate high active user growth rates, +65% on iOS and +39% on Android devices in August.
AccuWeather, the global leader in weather information and digital media and one of the world’s leading digital publishers, is sending its AccuWeather MinuteCast Mobile Team to New York City’s Advertising Week XII event, September 28-October 2, to keep advertising industry attendees prepared and informed during the global marketing leadership conference.
AccuWeather, Inc., the global leader in weather information and digital media, will be an integral part of Pope Francis' first trip to the U.S., a six-day visit through Washington, D.C., New York City, and Philadelphia between September 22 and September 27. As the trusted leader in weather information with Superior Accuracy(TM), AccuWeather is poised to provide full coverage to city officials, first responders, local news networks, visitors on-location, and viewers worldwide.
AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at the Mobile Marketing Summit in New York today at 11 a.m. in the Time & Life Building, 1271 Avenue of the Americas. His presentation "How New Weather Content Defines the Future of Wearables" will give insights into how mobile manufacturers and providers are working with AccuWeather to combine new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go.
AccuWeather, the global leader in weather information and digital media, and its foundational leadership – Founder, President, and Chairman Dr. Joel N. Myers, CEO Barry Lee Myers, and COO Evan Myers – are Presenting Sponsors of the State College Free to Breathe Third Annual Lung Cancer 5K Run/Walk and 1-mile walk in memory of their mother, Doris S. Myers. The event will take place on September 20 at 2:10 p.m. with registration beginning at 1:00 p.m., with all proceeds benefitting Free to Breathe’s research, education and awareness programs.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Weather Decision Technologies, Inc. (WDT) has signed a patent licensing agreement with AccuWeather that gives WDT the ability to utilize over 50 of AccuWeather’s unique patents. AccuWeather has developed exclusive patented technologies to geographically pinpoint all forms of content to individual users and to their dynamically changing locations that will now benefit WDT and its clients worldwide.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that the U.S. National Weather Service (NWS), a division of National Oceanic and Atmospheric Administration (NOAA), has signed a licensing agreement that grants NWS the right to use two of AccuWeather’s unique technology patents.