STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather acquired Bluefin Enginnering apps and website to provide superior marine weather forecasts for users who love boating activities.
AccuWeather, a leading global digital media company, today announced that it has acquired Sky Motion Research, Inc., of Montreal, Canada, an innovative developer of ultra-short-term and highly localized weather forecasts. With this acquisition, AccuWeather will now offer highly accurate, minute by minute weather predictions, including precipitation start and end times, at a hyper-local level. The new MinuteCast, Minute-by-Minute Forecast solution will be made available on all of AccuWeather’s mobile applications including iOS, Android, and Windows, as well as its website properties including accuweather.com and m.accuweather.com.
AccuWeather Awarded Three W3 Awards in Honor of its Creative Excellence in Mobile
AccuWeather Enterprise Solutions provides proactive notification of impending weather threats to largest railroads in U.S., Canada and Mexico.
AccuWeather Enterprise Solutions Teams up with Esri to Provide Severe Weather Warnings for the Little League World Series
As the fall season quickly approaches, many Americans are finalizing their end-of-summer plans, whether plotting the perfect Labor Day road trip or finalizing details for an outdoor wedding or event. To help better prepare for these and other daydream-inducing activities, AccuWeather now offers a 45-Day Forecast that provides consumers with more advance notice of upcoming weather conditions than ever before.
AccuWeather, Inc. added a powerful tool to their StoryTeller Interactive Touchscreen System that allows broadcasters to share viewer-generated opinions and comments on air.
AccuWeather is leading the way in location-based services (LBS) for the Chinese market by becoming the first licensee of a patent granted on May 1, 2013 by the People’s Republic of China.
With the launch of the new AccuWeather 30-Day Forecast, the leading weather provider has become the only source for free, detailed, 30-Day forecasting information. The addition of this unique forecast allows users of AccuWeather.com and the AccuWeather.com mobile website greater insight in planning trips, sporting events, and outdoor events ahead of time with the Superior Accuracy™ of weather information that is the hallmark of AccuWeather.
Beginning this summer, subscribers to all 78 GateHouse Media daily newspapers across the U.S. will find AccuWeather forecasts in their daily read. Thanks to a joint undertaking with AccuWeather, Inc., GateHouse Media newspapers across the country, along with the vast majority of their digital publications, will provide precise AccuWeather forecasts to over 655,000 subscribers.