Former RTDNA Chairman Takes Strategic Role in Expansion of Multi-Screen Approach
State College, PA, April 4, 2013 - AccuWeather, Inc. today announced the promotion of Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), to the role of Executive Director of Sales for the Display Systems and Services division. This new role will allow Loren to expand AccuWeather's position of leadership in multi-screen content for television and digital platforms.
"Viewers have more options than ever about how to receive news and weather content. From tablets and cell phones to smart appliances and digital signage, new viewing choices represent great opportunities for television clients to move beyond the broadcast model and drive new ad revenue and build audiences across multiple platforms," Loren said. "AccuWeather has a legacy of leading the way in television weather technology and distribution, and I'm proud to continue the tradition by working with our partners to expand viewership and drive new revenues."
Loren has over 25 years of experience in broadcast news, as television news director for stations including WTVH Syracuse, NY; KMTV Omaha, NE; and WSAZ Huntington, WV. Loren was also chairman of RTDNA in 1996 and has been treasurer of the same organization since 2001. He is a former member of CBS News Affiliates Board as well as the former chair of West Virginia Associated Press Broadcasters.
About AccuWeather, Inc. and AccuWeather.com
Every day almost 850 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
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