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Digital-Out-Of-Home Partners Rely on AccuWeather's Engaging Content to Attract Viewers

February 25, 2013; 6:03 AM
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STATE COLLEGE, PA - February 18, 2012 - Industry-leading Digital Out-Of-Home companies are turning to AccuWeather for the demonstrated drawing power of weather content that attracts and engages viewers and holds their attention for key advertising messages.

"We're confident that the attention-getting weather, from a reliable brand like AccuWeather, is helping us grow our audience," said David Leider, CEO of Gas Station TV.

Similarly, Ian Stone, President and Chief Experience Officer from Respario Digital Advertising Group stated, "Weather is a key component of our in-store digital signage program and the AccuWeather platform helps us achieve our goals of customized programming to each of our 850 locations. Being associated with AccuWeather has helped our network gain credibility with advertisers and our location owners."

"AccuWeather.com is thrilled to be partnering with recognized leaders in the Digital Out-Of-Home space. We are confident that the content we provide will attract and retain the attention of viewers because it is created with their specific interest in mind" said Scott Homan, Executive Director of Out-Of-Home Media for AccuWeather. "These partnerships help to target and deploy our relevant messaging to audiences in venues where it is the most relevant and can really make a difference for consumers and advertisers alike."

The modules feature AccuWeather.com's highly localized, accurate, reliable, and qualitycontrolled weather forecasts for more than 2.7 million locations worldwide. Available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, AccuWeather's content is fully licensed for digital signage applications.

AccuWeather's content for digital signage can be seen at AccuWeather's DSE Booth #936 in Las Vegas, NV February 27th and 28th.

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About AccuWeather, Inc., and AccuWeather.com

Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.

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