STATE COLLEGE, PA, June 15, 2010 - AccuWeather today announced the hiring of Marie Svet as Vice President of Yield Management and Advertising Operations. The newly-created position at AccuWeather will help provide innovative new advertising opportunities for clients.
"AccuWeather is a leader in both weather media and the unique advertising opportunities that support it" said Svet. "Working with the great advertising team at AccuWeather.com, I'm charged with helping to match world-leading weather with the most creative and differentiated advertising opportunities, available for web, mobile, and television."
Marie will work with AccuWeather.com advertising sales and operations to develop and deliver exciting new integrations, sponsorships, and placements that meet the needs of advertisers while creating a more robust experience for users. She will also help AccuWeather.com to more closely work with and to understand the needs of clients and to develop strategic relationships with leaders in digital media.
Marie comes to AccuWeather with extensive leadership experience in the advertising industry, having led major digital and television initiatives at companies such as Nickelodeon Networks, World Wrestling Entertainment, and RHI Entertainment.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including the ABC-Owned Television Station Group and washingtonpost.com.
Visit www.accuweather.com for more information.
AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.
AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.
AccuWeather, the global leader in weather information and digital media and one of the world's leading digital publishers, today announced double-digit increases in mobile digital traffic as a result of increased consumer demand for its trusted all-weather content with Superior Accuracy. AccuWeather.com mobile web users grew +18% year-to-date vs. 2014, demonstrating impressive momentum and interest in AccuWeather’s unique on-the-go weather experience. Award-winning AccuWeather apps also continue to generate high active user growth rates, +65% on iOS and +39% on Android devices in August.
AccuWeather, the global leader in weather information and digital media and one of the world’s leading digital publishers, is sending its AccuWeather MinuteCast Mobile Team to New York City’s Advertising Week XII event, September 28-October 2, to keep advertising industry attendees prepared and informed during the global marketing leadership conference.
AccuWeather, Inc., the global leader in weather information and digital media, will be an integral part of Pope Francis' first trip to the U.S., a six-day visit through Washington, D.C., New York City, and Philadelphia between September 22 and September 27. As the trusted leader in weather information with Superior Accuracy(TM), AccuWeather is poised to provide full coverage to city officials, first responders, local news networks, visitors on-location, and viewers worldwide.
AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at the Mobile Marketing Summit in New York today at 11 a.m. in the Time & Life Building, 1271 Avenue of the Americas. His presentation "How New Weather Content Defines the Future of Wearables" will give insights into how mobile manufacturers and providers are working with AccuWeather to combine new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go.
AccuWeather, the global leader in weather information and digital media, and its foundational leadership – Founder, President, and Chairman Dr. Joel N. Myers, CEO Barry Lee Myers, and COO Evan Myers – are Presenting Sponsors of the State College Free to Breathe Third Annual Lung Cancer 5K Run/Walk and 1-mile walk in memory of their mother, Doris S. Myers. The event will take place on September 20 at 2:10 p.m. with registration beginning at 1:00 p.m., with all proceeds benefitting Free to Breathe’s research, education and awareness programs.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Weather Decision Technologies, Inc. (WDT) has signed a patent licensing agreement with AccuWeather that gives WDT the ability to utilize over 50 of AccuWeather’s unique patents. AccuWeather has developed exclusive patented technologies to geographically pinpoint all forms of content to individual users and to their dynamically changing locations that will now benefit WDT and its clients worldwide.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that the U.S. National Weather Service (NWS), a division of National Oceanic and Atmospheric Administration (NOAA), has signed a licensing agreement that grants NWS the right to use two of AccuWeather’s unique technology patents.
With a strong chance for opening-day humidity and thunderstorms – and the possibility of localized flooding – dampening New York City’s Mercedes-Benz Fashion Week, AccuWeather, the global leader in weather information and digital media, offers the perfect complement to any chic dry-clean-only ensemble with its proprietary minute-by-minute precipitation forecast, available on award-winning AccuWeather apps and AccuWeather.com, and free to all users.