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AccuWeather.com Turns to the Mobile Web to Make a Difference in Haiti

February 02, 2010; 4:12 AM
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STATE COLLEGE, Pa. February 2, 2010 - AccuWeather, Inc. today announced that they are leveraging their unique position as a top-ten mobile web site provider by donating 1.5 million ad impressions to support relief efforts in Haiti. The impressions are being divided between international non-profit organizations The Salvation Army and Save the Children as well as mobile advertising network partner Millennial Media. Millennial is in turn donating AccuWeather.com's 500,000 mobile advertising impressions to support The American Red Cross and other organizations. Ad impressions for all of these groups will appear on AccuWeather.com Mobile and will be used to encourage donations to support the victims of the Haiti earthquake.

"As one of the top mobile web sites, AccuWeather.com Mobile has a tremendous reach and rapport with our audience," Barry Lee Myers, CEO of AccuWeather, Inc. said. "In light of recent tragic events in Haiti, we are pleased to have this opportunity to help make a difference in an innovative way that makes best use of our powerful mobile platform. We are making these impressions available to communicate the dire need and explain how members of our audience can contribute and support the people of Haiti."

Impressions will appear on the free, ad-supported mobile web site AccuWeather.com over the course of the next 30 days and will be served by Millennial Media. AccuWeather.com Mobile is freely available on the mobile web from any web-enabled mobile phone and provides forecasts, radar/satellite, and weather information for every place people live worldwide. AccuWeather.com Mobile is available on virtually any web-enabled cell phone simply by typing AccuWeather.com into your mobile browser.

About AccuWeather, Inc. and AccuWeather.com AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.

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