AccuWeather.com Partners with Multiplied Media to Integrate Weather with their Poynt Mobile Application

February 02, 2010; 9:09 AM
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STATE COLLEGE, Pa. February 2, 2010 - AccuWeather.com today announced their partnership with Multiplied Media to provide weather information in the popular mobile application Poynt which helps users find people, gas prices, businesses, movie theatres, retailers and restaurants near them. AccuWeather.com provides current conditions on the Poynt home screen with a click through for a detailed three-day forecast.

"We're pleased to work with Multiplied Media in providing weather for their Poynt application," Jim Candor, Senior Vice President of New Media for AccuWeather.com said. "Weather is one of the most highly popular forms of mobile content and is highly relevant to location-based uses. It's a natural fit for Poynt because users looking for key locations will also want to keep on top of the weather so they know how far they are willing to walk or drive and whether they will face any adverse weather like snow, rain, or extreme heat or cold."

"Weather has been one of the most requested features from our users. It was important for us to find a partner with broad reach as we expand globally, but who could also offer a high degree of accuracy as that's important to us and our user-base," said Andrew Osis, CEO, Multiplied Media. "When we were evaluating possible partners, AccuWeather.com stood out due to the trust they'd earned among the meteorological industry as well as the general public. Their global coverage means we only require a single partner to offer this service regardless of where we

expand."

AccuWeather.com data powers a display on the Poynt home screen which shows the current temperature and sky conditions. Sky conditions are further reflected by a dynamic background that changes according to the type of weather the user is experiencing. Users can click through on the home screen display to day and night forecasts with more details like wind, precipitation, and sunrise/sunset times.

The Poynt application is available for BlackBerry® smartphones via over-the-air download at m.poynt.com using BlackBerry Browser or from BlackBerry App World.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.

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