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The AccuWeather Channel: A Smarter Choice for Weather Programming

April 28, 2014; 10:45 AM
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AccuWeather will serve the needs of carriers and viewers with the best value solution delivered by the world's trusted weather brand

AccuWeather Global Weather Center, April 29, 2014 - The AccuWeather Channel is building momentum with TV industry leaders as a smarter weather choice that combines value, a multi-platform experience, and a trusted brand that delivers Superior Accuracy™ to audiences around the world.

AccuWeather, Inc., the world's largest and fastest growing weather media company, is rapidly aligning with its partners to launch a national "All Weather All the Time™" information-based channel that delivers hyper-local, hyper-relevant weather forecasts 24 hours a day, seven days a week.

The AccuWeather Channel will provide high-value, lower-cost programming to help alleviate pressure on operators' rising programming costs and viewer fees without compromising quality. AccuWeather's expertise in delivering weather information across a range of media including television, radio, and mobile makes it uniquely positioned to serve partner business priorities by leveraging multiple platforms to drive awareness and advertising opportunities.

"No other weather media provider can compete with AccuWeather in terms of experience, accuracy, and innovation. We know what our audiences need and we know how to make our partners successful," said Dr. Joel N. Myers, President and Founder of AccuWeather, Inc. "Not only do we offer unique content such as the AccuWeather MinuteCast™ but we have an unmatched record in multi-channel distribution, making the AccuWeather Channel a cutting-edge channel with endless promotion and advertising possibilities."

AccuWeather has experienced explosive growth as a world leader in delivering weather information across all platforms with extensive reach on web and mobile sites, mobile apps, smart TVs, newspapers, radio, affiliate television stations, digital signage networks, social media, and more. AccuWeather currently serves 5.6 billion data requests each day and has more than 1.2 billion applications installed on all types of mobile phones and tablets, desktop computers, and smart devices. In addition, AccuWeather serves more than 200 TV stations in all top markets in the U.S. and is rapidly expanding with products such as StoryTeller®, the leading interactive touchscreen news solution that is already in use in all top 10 U.S. television markets and expanding globally.

About AccuWeather, Inc. and AccuWeather.com

Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an "All Weather, All the Time™" multi-platform national channel for forecasts with Superior Accuracy.

Visit accuweather.com for additional information.

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