, °F

Mis ubicaciones recientes

AccuWeather's StoryTeller now utilized by ABC Owned Stations in Top Four U.S. Television Markets

March 12, 2012; 7:43 AM
Share |

State College, PA - March 12, 2012 - AccuWeather today announced the placement of StoryTeller™, an Interactive Touchscreen System which brings any story to life, in the top 4 television markets. The ABC Owned Stations, WABC-TV New York City (Market 1), KABC-TV Los Angeles (Market 2), WLS-TV Chicago (Market 3), and WPVI-TV Philadelphia (Market 4), as well as KTRK-TV Houston (Market 10), will be able to engage viewers with an interactive suite of touch-screen software that puts all the elements of breaking news, sports, traffic and weather literally at the presenter's fingertips. "WABC and our other stations have pioneered the use of large screen interactive monitors to better illustrate stories for our viewers," said Dave Davis, President and General Manager at WABC-TV in New York. "This cutting edge AccuWeather technology really brings these screens to life." StoryTeller creates fresh, lively, personalized presentations that speak directly to audiences because it allows on-air talent to present information in a highly visual, highly advanced way. It makes it easy to incorporate live HD and SD video, graphic images, movies, and web and social media content into the presentation, especially for stories that are unfolding in real time. "StoryTeller uniquely allows news teams to present segments with leading-edge technology," said Ryan Ayers, Vice President, Display Systems and Services at AccuWeather. "The many different applications provide stations with everything they need to help them tell the story and ultimately attract and engage viewers."

Much more than just an advanced piece of touchscreen hardware, StoryTeller includes specialized applications for news, sports, elections, traffic, and weather presentations. The applications offer ready-for-air visuals such as sports brackets, detailed 3D cityscapes, tools for in-depth analysis and video control (often used for sports) and interactive graphics and maps. Also available are rich and varied ESRI® map data to support news stories of all types. StoryTeller includes a library of informational videos and graphics for tsunamis, hurricanes, earthquakes, and other natural disasters, making it easy to be first on the air with the story behind the headlines.

The proprietary interface includes special features to easily move story elements within the display and to quickly swipe from one full-screen scene to the next. StoryTeller has full telestration capabilities to explain the story in a clear and conversational style. With its full internet connectivity, the presenter can invite viewer commentary or highlight further coverage on the station website or through social media. The system also includes detailed 3-D maps to help illustrate locations of breaking news. The StoryTeller touch surface is available in multiple sizes to support a variety of interactive presentation techniques. For example, the 82" wall-mounted screen accommodates two presenters - one on each side - in a highly conversational format. Another powerful configuration is a large screen on a special set - sports, elections, or the like - paired with a smaller screen at the anchor desk for interaction amongst the news team. To see StoryTeller in action, click here.

About AccuWeather, Inc. Every day almost a half of a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, and smart appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers -- a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times.

  • Swirl and AccuWeather Partnership Brings Real-Time Weather Targeting to Indoor Mobile Location Marketing for the First Time

    5/10/2017 6:26:47 AM

    Swirl Networks, Inc., the leading Mobile Presence Marketing platform provider and AccuWeather, the global leader in weather information and digital media, today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting capabilities to indoor mobile location marketing. Retail marketers using the Swirl platform can now access AccuWeather's comprehensive data sets, providing the most accurate, actionable weather data available worldwide, to tailor and trigger in-store mobile experiences based on a shopper’s local weather conditions. With this new integration, Swirl becomes the first and only mobile marketing platform to offer targeting based on both weather and indoor location

  • AccuWeather Debuts Audience Grabbing Digital Content Program at NAB 2017

    4/26/2017 7:57:35 AM

    AccuWeather, the global leader in weather information and digital media, today announced the AccuWeather Digital Content Partner Program, providing exclusive, interactive digital content to participating partners. AccuWeather launched the new collaboration at the National Association of Broadcasters (NAB) Show this week, with information available at Booth #SL6816.

  • AccuWeather Launches All-New StoryTeller Interactive Touchscreen Solution Innovations at NAB 2017

    4/25/2017 9:20:02 AM

    AccuWeather, the global leader in weather information and digital media, today announced significant innovations in StoryTeller(r), the only complete, interactive touchscreen solution. AccuWeather demonstrates the wide range of industry-leading advancements available in StoryTeller, essential for local television stations to stay ahead of the competition and increase viewership, at the National Association of Broadcasters (NAB) Show, Booth #SL6816.

  • AccuWeather’s StormDirector+ Revolutionizes Local Severe Weather Presentations, Revealed Today at NAB 2017

    4/24/2017 9:54:25 AM

    AccuWeather, the global leader in weather information and digital media, today announced new advancements in StormDirector+, the industry-leading interactive weather system that will transform and revolutionize local weather presentations, demonstrated at the 2017 National Association of Broadcasters (NAB) Show at booth #SL6816. StormDirector+ has taken the best interactive capabilities of AccuWeather’s unique StoryTeller and combined them with the best data and weather presentation capabilities. This unprecedented combination sets StormDirector+ apart from its competitors.

  • Prepare Now for Spring with New "AccuWeather Ready" Weather Preparedness Information and Tools

    3/21/2017 7:35:31 AM

    AccuWeather, the global leader in weather information and digital media, has strengthened its mission of saving lives, protecting property, and helping people prosper with the launch of AccuWeather Ready – the year-round weather preparedness program that focuses on keeping people informed and safe. New safety information for the Spring season is now available at www.accuweather.com/ready, helping users prepare for possible tornadoes, flooding, and more.

  • AccuWeather Launches Samsung Gear Virtual Reality Application, Powered by Oculus

    3/17/2017 11:06:00 AM

    AccuWeather, the global leader in weather information and digital media, today announced the launch of the new virtual reality application, AccuWeather - Weather for Life for Samsung Gear VR, allowing users to experience and interact with exclusive 360-degree video content, weather information, and updates in revolutionary new ways. The new app gives users an additional platform to access the most personalized, localized weather information with Superior Accuracy™ from AccuWeather, available worldwide through award-winning AccuWeather apps, free wired and mobile Internet sites via AccuWeather.com, connected TVs, wearables, smart homes, connected cars, and more.