STATE COLLEGE, PA - March 31, 2011- AccuWeather, Inc. (www.accuweather.com) has announced the AccuWeather Video Blogger™, a turnkey tool for posting sponsorable news, weather, and sports videos and graphics to social media sites.
The AccuWeather Video Blogger can be used to author content for all social media platforms - web, mobile, Facebook, Twitter, and more. It is designed for one-person operation by the on-air presenter, and no camera operator, technician, or control room support is required. Fully portable, the Video Blogger can be used for immediate posts from home, in the studio, or at any location with Wi-Fi. Its proprietary software and integrated web camera make it easy for media personalities to record, annotate, and discuss daily events or breaking stories and to engage their audience in commentary and conversation.
The AccuWeather Video Blogger was designed specifically for media. It imports HD and SD video, images, Skype and other visual and audio content, and presents it with a rich library of icons and powerful annotation tools in a fast, intuitive user interface. Plus, the powerful graphics tools of the Video Blogger make it easy to include station branding within social media posts.
A challenge for those seeking a way to generate salable sponsorships and ads in social media has been to find a subtle approach that does not alienate fans and followers, The AccuWeather Video Blogger blends sponsorships and ads unobtrusively into the background banner of the application. Logos and ads can easily be changed in seconds, allowing a station to leverage its social media audience effectively across different sponsors and advertisers, and to tailor advertising to all news, weather, sports, and other social media posts.
"Social media are proving to be a powerful tool in reinforcing audience loyalty throughout the day," said Ryan Ayres, Vice President, Display Systems and Services for AccuWeather, Inc. "The AccuWeather Video Blogger makes it easy for members of the news team to connect directly with the station audience and to promote the station brand and programming."
The AccuWeather Video Blogger is included in the CinemaLive HD® Display System (Enterprise Server) and is also available as a stand-alone system.
The Video Blogger can be seen in action at AccuWeather's NAB Booth SL5220.
About AccuWeather, Inc.
AccuWeather, Empowering You to Be the Best™, provides content, technology and solutions to broadcasters, networks, cable operators, IPTV and ITV providers, and telecommunications carriers. A global multimedia weather information source, AccuWeather also delivers a portfolio of customized enterprise products and services to business, government, and institutions, and presents accurate, localized, branded forecasts and severe weather bulletins each day to one quarter of a billion persons worldwide. Visit www.accuweather.com for more information.
Dr. Joel N. Myers, Founder, President and Chairman of AccuWeather, Inc. has been reappointed to the Team Pennsylvania Foundation Board of Directors, providing the organization with leadership and expertise on the private business sector. This reappointment by Pennsylvania Governor Tom Corbett establishes Myers as one of the longest-serving board members for Team PA Foundation, having served on the board for more than 16 years under governors of both political parties.
AccuWeather Enterprise Services provides Intelligent Data Portal users with high-resolution radar to track local storms, lightning strikes, wildfire reports, hurricanes, and other environmental factors. They also provide the most up-to-date watches and warnings; helping agents in the field make the best informed decisions when lives may be at stake.
AccuWeather, a leading global digital media company, was honored during Internet Week New York with the 2014 APPY Award for Mobile Weather Apps. AccuWeather’s award is in recognition of the company’s newly-designed iPhone app reimagined for iOS 7, AccuWeather – Weather for Life™, which showcases AccuWeather’s exclusive MinuteCast™.
AccuWeather, Inc.’s Display Systems and Services division has just signed a deal with the Nigeria's World Entertainment TV Ltd. to install four StoryTeller™ Interactive Touchscreen News Solution in their network headquarters. The turnkey StoryTeller systems will initially provide the network with the ability to deliver interactive social media commentary and weather forecasts to the network’s West African television audience, thanks to proprietary applications created by AccuWeather. Additional applications for delivering interactive presentations on virtually any topic are easily downloaded and implemented, much like those used in tablets and smartphones.
AccuWeather, the leading global digital media company, announced today that the innovative AccuWeather MinuteCast™ is now available on its web and mobile websites for Canadian locations as well as for the continental U.S. The Minute by Minute™ forecasts help users make decisions on the spot, wherever they go.
The AccuWeather Channel is building momentum with TV industry leaders as a smarter weather choice that combines value, a multi-platform experience, and a trusted brand that delivers Superior Accuracy™ to audiences around the world.
The StoryTeller® INRIX Traffic App now delivers an expanded range of features including projected drive times, customizable street labeling, the use of Webcams and sensors from any source for remote updates and visual reporting, and MinuteCast™, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.
With drone technology, journalists have a whole new way to get better angles on stories and bring viewers closer to the action. Drone and remote location videos can now be integrated live with StoryTeller interactive presentations, revolutionizing the newsroom. Best of all, downloading and using StoryTeller applications and features that allow the integration of remote video is now as fast and easy as adding an app to a smartphone.
Social media has the unique advantage of giving newsrooms instant feedback, opinions, and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at the 2014 National Association of Broadcasters (NAB) Show, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater ease and effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather. New features also allow the app to import video and dynamically screen and sort all content for on-air use. Best of all, downloading and using the expanded Social Media App is as fast and easy as adding an app to a smartphone.
AccuWeather, Inc. has accepted an invitation to participate in the Microsoft Corp. Perceptive Pixel Pilot Partner Program. The official agreement allows AccuWeather, as one of a select number of program partners, to bring Microsoft’s latest touchscreen products to its broad range of business partners and customers that span across a variety of industries.