STATE COLLEGE, Pa. June 23, 2009 - AccuWeather, Inc., the world's leading multimedia weather information source, today announced the opening of a New York City office. The new location will meet growing demand for integrated advertising campaigns by agencies and brands in the New York City area, as reflected in the company's rapid growth in advertising sales.
"During these economic times, advertisers are more interested than ever in making the most out of their advertising investments," Barry Lee Myers, CEO of AccuWeather, Inc. said. "AccuWeather is in a unique position to give great exposure on three screens, all of which are growing rapidly in terms of audience and demand from advertisers."
Over the past year, the fixed web site AccuWeather.com has grown 21% in terms of unique visitors. The AccuWeather.com Mobile web site has also grown, up 31.5% in impressions since this time last year. The AccuWeather Television Network has also grown in reach and is now available in 80 markets across the U.S.
The new AccuWeather sales office is located in Rockefeller Center on the Avenue of the Americas. It serves agencies and brands helping to devise and implement integrated advertising campaigns.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 200,000 third-party Internet sites, including CNN Interactive, the ABC Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.
Dr. Joel N. Myers, Founder, President and Chairman of AccuWeather, has been selected by the Homecoming Executive Committee to represent Penn State University as Grand Marshal for Homecoming 2016. Each year, the Committee chooses an outstanding alumna or alumnus who has excelled in their field of study and continues to positively represent the University.
AccuWeather, the global leader in weather information and digital media, today announced the launch of significant innovations to the AccuWeather app for iPhone, iPad, and iPod Touch with the launch of Apple’s iPhone 7 and operating system update, including enhancements that make the AccuWeather app experience even easier and more personalized, providing life-saving weather information and updates with Superior Accuracy that users trust.
With the likelihood of humidity much of the week and potential for showers Saturday night into Sunday morning that could dampen New York City's Fashion Week, AccuWeather, the global leader in weather information and digital media, is there to make sure attendees are covered with minute-by-minute forecasts with Superior Accuracy(tm) for their exact location.
AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.
AccuWeather, the global leader in weather information and digital media, is proud to be an active part of the State College community and lead the way in volunteerism and altruistic giving. To recognize this important area of focus and the many contributions of its staff members, AccuWeather is pleased to announce AccuWeather Rays of Hope, a new initiative that will be used to encourage charitable giving and sponsorships.
AccuWeather, the global leader in weather information and digital media, today announced the University of Oklahoma Office of Technology Development has signed a patent licensing agreement for the use of AccuWeather's proprietary patents to benefit University advancements in technology innovation, including OU’s mPING app.
AccuWeather, the global leader in weather information and digital media, today announced its patented MinuteCast minute-by-minute precipitation forecasts are now available to drivers via AppLink using Ford's new SYNC 3 in-car communications and entertainment system, initially available in Ford's Mondeo, S-MAX, and Galaxy models.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Steven Hickson as Chief Financial Officer. Hickson is a proven finance leader with media and management experience in guiding organizational growth on a global scale, providing financial leadership for organizations around the world including significant expansions in Latin America, Asia, Europe, and more.
Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, the global leader in weather information and digital media, has been recognized by The Pennsylvania State University with the Distinguished Alumni Award, the highest recognition the University bestows on an individual. The Penn State Board of Trustees selected eight alumni in 2016 for this honor.
AccuWeather is recognized for its weather accuracy leadership in a new global report from ForecastWatch, a leading third-party weather forecast monitoring and assessment company. The study’s twelve-month evaluation names AccuWeather the most accurate source of overall temperature forecasts measured through mean absolute error and forecasts within three degrees. AccuWeather is also first in high temperature forecast accuracy measured through mean absolute error and forecasts within three degrees, in addition to the #1 ranking in low temperature forecast accuracy measured in mean absolute error (tied) and forecasts within three degrees.