New AccuWeather.com Repeatedly Breaks Traffic Records During Mid-Atlantic Snowstorms

March 02, 2010; 1:06 PM
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STATE COLLEGE, Pa. March 2, 2010 - AccuWeather.com today announced that their web sites have repeatedly exceeded all time highs during the winter storms of the past several weeks. February was an outstanding, record-breaking month, which many consecutive all-time highs in terms of traffic to AccuWeather.com and AccuWeather.com mobile. They also broke records for weather video views and for page views on their popular mobile web site.

"For nearly 48 years, AccuWeather has been a name people trust for severe weather forecasting," Jim Candor, Senior Vice President of New Media for AccuWeather.com said. "We're very proud of our continued growth in traffic, with has been well above internet-wide and weather category-specific traffic growth averages for the past several years. We continue to innovate and offer new and better forecast content, as we are doing this week with the new AccuWeather.com web site. Our growing audience rewards us by coming back again and again."

* The month of February had 13 of our top 16 days of all time in page views, with more than 400 million total for the month, up 60 million from our previous record the month before

* On February 10th, AccuWeather.com had over 21.5 million page views - breaking consecutive records set over the past three days by more than 15%

* On the same day, AccuWeather.com also served nearly 50 million page views for its supported applets, widgets, and gadgets, which was 22% higher than the previous record set the Monday before

* On February 10th, AccuWeather.com had a record breaking day with nearly 295,000 video views; that record broke consecutive records set on February 4th and February 5th by more than 35%

* AccuWeather.com Mobile also broke records with nearly 6 million page views that day, including mobile web and widget pages

As this remarkably stormy winter continued through February, traffic for the site has kept near record levels. The increased activity on the site has helped expose a greater number of people to the preview or "Beta" version of the new AccuWeather.com. The new AccuWeather.com fully launched on February 28, 2010 to extremely favorable reviews and comments from users and advertisers. It addresses the needs of current users who want detailed, reliable weather information and an expanded audience of people who check weather frequently in order to help them make lifestyle-based decisions by offering the most accurate, local and personalized weather information, now made easier than ever to use.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.

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