STATE COLLEGE, Pa. March 2, 2010 - AccuWeather.com today announced that their web sites have repeatedly exceeded all time highs during the winter storms of the past several weeks. February was an outstanding, record-breaking month, which many consecutive all-time highs in terms of traffic to AccuWeather.com and AccuWeather.com mobile. They also broke records for weather video views and for page views on their popular mobile web site.
"For nearly 48 years, AccuWeather has been a name people trust for severe weather forecasting," Jim Candor, Senior Vice President of New Media for AccuWeather.com said. "We're very proud of our continued growth in traffic, with has been well above internet-wide and weather category-specific traffic growth averages for the past several years. We continue to innovate and offer new and better forecast content, as we are doing this week with the new AccuWeather.com web site. Our growing audience rewards us by coming back again and again."
* The month of February had 13 of our top 16 days of all time in page views, with more than 400 million total for the month, up 60 million from our previous record the month before
* On February 10th, AccuWeather.com had over 21.5 million page views - breaking consecutive records set over the past three days by more than 15%
* On the same day, AccuWeather.com also served nearly 50 million page views for its supported applets, widgets, and gadgets, which was 22% higher than the previous record set the Monday before
* On February 10th, AccuWeather.com had a record breaking day with nearly 295,000 video views; that record broke consecutive records set on February 4th and February 5th by more than 35%
* AccuWeather.com Mobile also broke records with nearly 6 million page views that day, including mobile web and widget pages
As this remarkably stormy winter continued through February, traffic for the site has kept near record levels. The increased activity on the site has helped expose a greater number of people to the preview or "Beta" version of the new AccuWeather.com. The new AccuWeather.com fully launched on February 28, 2010 to extremely favorable reviews and comments from users and advertisers. It addresses the needs of current users who want detailed, reliable weather information and an expanded audience of people who check weather frequently in order to help them make lifestyle-based decisions by offering the most accurate, local and personalized weather information, now made easier than ever to use.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.
The StoryTeller® INRIX Traffic App now delivers an expanded range of features including projected drive times, customizable street labeling, the use of Webcams and sensors from any source for remote updates and visual reporting, and MinuteCast™, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.
With drone technology, journalists have a whole new way to get better angles on stories and bring viewers closer to the action. Drone and remote location videos can now be integrated live with StoryTeller interactive presentations, revolutionizing the newsroom. Best of all, downloading and using StoryTeller applications and features that allow the integration of remote video is now as fast and easy as adding an app to a smartphone.
Social media has the unique advantage of giving newsrooms instant feedback, opinions, and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at the 2014 National Association of Broadcasters (NAB) Show, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater ease and effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather. New features also allow the app to import video and dynamically screen and sort all content for on-air use. Best of all, downloading and using the expanded Social Media App is as fast and easy as adding an app to a smartphone.
AccuWeather, Inc. has accepted an invitation to participate in the Microsoft Corp. Perceptive Pixel Pilot Partner Program. The official agreement allows AccuWeather, as one of a select number of program partners, to bring Microsoft’s latest touchscreen products to its broad range of business partners and customers that span across a variety of industries.
Crime reports are one of the most highly viewed topics in today’s news. With the launch of the new StoryTeller AlertID Crime App at this week’s National Association of Broadcasters (NAB) Show, newsrooms can effectively bring home crime stories to viewers, making them aware and keeping them safer in the community. Best of all, downloading and using new applications for StoryTeller is now as fast and easy as adding new apps to a smartphone.
In light of the explosive growth of the StoryTeller Interactive Touchscreen Solution, Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), has been promoted to the role of Vice President of Sales for AccuWeather’s Display Systems and Services division. In this new role, Loren will drive the expansion of StoryTeller, which is already featured in all top ten U.S. markets with a collective domestic audience of 80 million households.
Newsrooms worldwide can now access a significantly wider breadth of new interactive apps and features than ever before with StoryTeller Interactive Touchscreen Solution created by AccuWeather, meeting the needs of every breaking story. From local crime sprees and traffic accidents to flight delays and Minute by Minute™ weather updates, StoryTeller has enhanced real-time newsroom coverage to further differentiate broadcast stations in their markets. Best of all, downloading and using new applications for StoryTeller is now as fast and easy as adding new apps to a smartphone.
AccuWeather was named one of NOAA’s first Weather-Ready Nation Ambassadors. The initiative was started to recognize organizations committed to helping the nation be better prepared for, respond to, and recover from weather-related disasters. It was launched at the annual meeting of the American Meteorological Society in Atlanta in February 2014.
AccuWeather, a leading global digital media company, is partnering with HTC, a world leader in mobile devices, to provide weather data to the HTC weather app showcased on HTC smartphones, including the newly launched HTC One (M8). AccuWeather has provided weather content with Superior Accuracy™ with exceptional user experiences to HTC smartphone users globally since 2008.
AccuWeather's new MinuteCast(TM) forecast predicts precipitation start and end times on a minute-by-minute basis, right down to your street address.