TWC's Plan to Name Winter Storms Stirs Industry Discussion

By Grace Muller, AccuWeather.com Staff Writer
October 08, 2012; 6:20 AM
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TWC's Plan to Name Winter Storms Stirs Industry Discussion

The Weather Channel announced Tuesday that they planned to start naming winter storms, similar to how the National Weather Service names tropical systems. What do you think?

Storified by Accu Weather · Tue, Oct 02 2012 10:23:46

The Weather Channel announced Tuesday that they planned to start naming winter storms, similar to how the National Weather Service names tropical systems. Why?


"-Naming a storm raises awareness.
-Attaching a name makes it much easier to follow a weather system's progress.
-A storm with a name takes on a personality all its own, which adds to awareness.
-In today's social media world, a name makes it much easier to reference in communication.
-A named storm is easier to remember and refer to in the future."

What do you think? Tweet @AccuWeather with your response.

Why The Weather Channel is Naming Winter Storms - weather.comDuring the upcoming 2012-13 winter season The Weather Channel will name noteworthy winter storms. Our goal is to better communicate the t...
We are concerned about the lack of strict criteria with naming winter storms. Your thoughts? http://ow.ly/e9v2uAccuWeather.com
@accuweather @capitalweather needs to be coordinated with NWS and other private sector interests for sure.James Spann
Agree! RT @spann: @accuweather needs to be coordinated with NWS and other private sector interests for sure.Capital Weather Gang
@accuweather I do NOT like this idea on naming winter storms. The general public would be confused ESPECIALLY if NWS and other sectors dontMichael Casella
Hurricanes r big storms b4 they hit; NE'ers form over us MT @accuweather: lack of strict criteria naming winter storms http://ow.ly/e9xE5Jesse Ferrell
@MMMIKLC @accuweather best to not confuse them even more! Also winter storms are so difficult to predict. Can vary hourly, reallyMichael Casella
TWC naming storms will end up causing more confusion for the public. The criteria needs to be defined like the one I did....Henry Margusity
Here's the link to the winter storm criteria I did a few years ago. http://ow.ly/e9MhhHenry Margusity
Other media outlets may now be forced to adopt same names to avoid confusion and at the same time reference the weather channel.Dan DePodwin
Weather Channel to begin naming some winter storms: http://www.usatoday.com/story/weather/nation/2012/10/02/snowstorm-blizzard-names-weather-channel/1606531/. From a "weather communication" standpoint, I'm OK with this.Jon Nese
NWS Buffalo has named lake-effect snowstorms for years. http://www.erh.noaa.gov/buf/lakeffect/indexlk.html. New TWC winter wx expert Tom Niziol was MIC at NWS BuffaloJon Nese
@accuweather lake effect rains and snows are usually met by some 'where did that come from' nonsense, however 'severe' is enoughExtra Only Life

A lot of the attention went to the Weather Channel's choice of names, which made for a lot of LOLs.

The @weatherchannel went highbrow with its 2012-13 winter storm names http://pic.twitter.com/exSWcbxGErin Ruberry
@memphisweather1 I can see the headlines: "Winter Storm Draco Malfoy pummels Southeast with whiny disposition and bleached hair."Kelton Halbert
Winter Storm Nielsen: A storm that you definitely need to watch us for more info about, because it's sweeps month! #RejectedTWCNamesKevin Scharfenberg
@spann @accuweather @capitalweather Agreed. While some of the names are "cool" I'm not sure Q and Rocky really what we we want.Dan DePodwin
Winter Storm NBC - arrival times keep on getting delayed. #RejectedTWCNamesSenh
@accuweather http://www.weather.com/news/winter-storm-names-20121001 like I said. Names not scary enough for #wny. And, unlike the myth, WS Gandolf will pass. LolTodd Catalano
Winter Storm Texas Tough - Nothing says "snow day" like an inch of snow. #RejectedTWCNamesCory Martin
Best reply of the morning RT: @RubWonOutBBQ @ericfishertwc they should use a list of ex girlfriends. I know all mine were cold.Eric Fisher

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