STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather, Inc., the global leader in weather information </strong>and digital media, today announced the revolutionary commercial weather portal which provides a customizable interface for clients to merge powerful, geographic information systems-integrated (GIS-integrated) weather components in one easy view for enhanced access to powerful business intelligence and situational awareness in decision making. As the gold standard in weather forecasting with Superior Accuracy™, AccuWeather is the number one supplier of customized, pinpoint weather warnings to large enterprises, as well as a vital information source for worldwide weather forecasts, data, and meteorological consulting services. AccuWeather now offers these unparalleled services through one proprietary, centralized point of access for enterprises.
AccuWeather, Inc., the global leader in weather information and digital media, today introduced AccUcast™, an exciting interactive crowdsourcing feature available in the AccuWeather universal iOS app where users can now share their local weather updates. AccUcast is the only crowdsourcing tool with live crowdsourced weather maps that provide current weather conditions submitted by users in a global animation display. AccuWeather designed and developed AccUcast to help people worldwide make more informed decisions, providing a new level of localization and user interactivity in weather forecasting.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that AccuWeather Founder, President, and Chairman Dr. Joel N. Myers will serve as the keynote speaker for the second annual Weather Track at the 2015 Esri International User Conference. The presentation entitled "Transformational Change Driven by Big Data" will take place on July 21st from 1:30 to 2:00 PM in Ballroom 20.
AccuWeather, Inc., the global leader in weather information and digital media, today announced it is now offering AccuWeather MinuteCast(R) in 13 countries with plans to provide its unique hyper-local forecast in additional countries worldwide, continuing its rapid expansion. The patented forecast includes precipitation type and intensity, as well as start and end times for precipitation by the minute for the next two hours, localized to a person's exact street address or GPS location. Award-winning AccuWeather apps and AccuWeather.com website provide the MinuteCast feature free of charge to users.
AccuWeather, Inc., the global leader in weather information and digital media, announced today that fans can share their favorite weather photos on the AccuWeather Facebook page for their chance to be featured on AccuWeather.com. Users are invited to share their favorite weather photos, such as weather selfies, friends and family having fun in the great outdoors, and their pets enjoying the weather, by posting their images and captions to the AccuWeather Facebook page at www.facebook.com/AccuWeather. Fans can also enter on Twitter by using the hashtag #FanFriday with their weather photo.
AccuWeather, Inc., the global leader in weather information and digital media, is pleased to announce its continuing alliance with the American Red Cross to assist weather disaster victims everywhere. Today is “All in 1 Day” – the inaugural Red Cross Giving Day and a nationwide campaign to increase awareness of all that the Red Cross does throughout the year.
AccuWeather, Inc., the global leader in weather information and digital media, is celebrating the passage of the innovative bill H.R. 1561, known as the Weather Forecast and Innovations Act of 2015. The bill is the first step toward giving the National Oceanic and Atmospheric Administration (NOAA) the authority to acquire high-value commercial and academic weather data and will help NOAA advance its global forecasting superiority in weather prediction.
AccuWeather, the global leader in weather information and digital media, and Huafeng Media Group, the commercial weather media company owned by the China Meteorological Administration, have formed a unique one-of-a-kind joint venture for the distribution of enhanced weather information in China. The partnership expands AccuWeather's forecast locations and offers people throughout China enhanced weather forecasts of many kinds never before available in China.
AccuWeather, Inc., the global leader in weather information and digital media, has been recognized with a Governor's ImPAct Award, a result of the company's global leadership, expansive reach, and continued growth. The award is in the Export Impact category in recognition of AccuWeather as "a company that has significantly increased its export sales" and consequently has brought outside revenue and new jobs to Pennsylvania.
AccuWeather, Inc., the global leader in weather information and digital media, today announced an exciting new sweepstakes event May 1 - 20. The AccuWeather "20 Days of Giveaways" sweepstakes invites users to enter each day for a chance to win on the AccuWeather Facebook page.
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