STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather, the global leader in weather information and digital media, has responded to consumer demand for leading-edge weather video with the introduction of immersive 360-degree videos for breaking weather news. This interactive new content and many additional innovations have led to a 400% increase in average monthly video views across AccuWeather’s digital properties, including web, mobile web, mobile apps, and OTT platforms.
AccuWeather, the global leader in weather information and digital media, is proud to be an active part of the State College community and lead the way in volunteerism and altruistic giving. To recognize this important area of focus and the many contributions of its staff members, AccuWeather is pleased to announce AccuWeather Rays of Hope, a new initiative that will be used to encourage charitable giving and sponsorships.
AccuWeather, the global leader in weather information and digital media, today announced the University of Oklahoma Office of Technology Development has signed a patent licensing agreement for the use of AccuWeather's proprietary patents to benefit University advancements in technology innovation, including OU’s mPING app.
AccuWeather, the global leader in weather information and digital media, today announced its patented MinuteCast minute-by-minute precipitation forecasts are now available to drivers via AppLink using Ford's new SYNC 3 in-car communications and entertainment system, initially available in Ford's Mondeo, S-MAX, and Galaxy models.
AccuWeather, the global leader in weather information and digital media, has announced the appointment of Steven Hickson as Chief Financial Officer. Hickson is a proven finance leader with media and management experience in guiding organizational growth on a global scale, providing financial leadership for organizations around the world including significant expansions in Latin America, Asia, Europe, and more.
Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, the global leader in weather information and digital media, has been recognized by The Pennsylvania State University with the Distinguished Alumni Award, the highest recognition the University bestows on an individual. The Penn State Board of Trustees selected eight alumni in 2016 for this honor.
AccuWeather is recognized for its weather accuracy leadership in a new global report from ForecastWatch, a leading third-party weather forecast monitoring and assessment company. The study’s twelve-month evaluation names AccuWeather the most accurate source of overall temperature forecasts measured through mean absolute error and forecasts within three degrees. AccuWeather is also first in high temperature forecast accuracy measured through mean absolute error and forecasts within three degrees, in addition to the #1 ranking in low temperature forecast accuracy measured in mean absolute error (tied) and forecasts within three degrees.
AccuWeather, the global leader in weather information and digital media, today announced the launch of the all-new AccuWeather app for Apple TV. The innovative category-leading app revolutionizes the weather viewing experience for Apple TV users and further expands AccuWeather's global reach across platforms -- users can rely on AccuWeather's Superior Accuracy across devices and locations to improve their lives.
AccuWeather, the global leader in weather information and digital media, today announced it has appointed Bill Boss as Director of Product Development, Display Systems and Services. Reporting directly to Ryan Ayres, Vice President of Display Systems and Services, Bill brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning multiple industry verticals including broadcast media, insurance, and aviation.
AccuWeather, the global leader in weather information and digital media, announces the launch of StormDirector+, the all-new weather system that provides the most interactive, customizable, and complete local weather presentations with Superior Accuracy to television stations. AccuWeather demonstrates StormDirector+ live at the National Association of Broadcasters (NAB) Show through April 21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.
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