STATE COLLEGE, PA - February 18, 2012 - Industry-leading Digital Out-Of-Home companies are turning to AccuWeather for the demonstrated drawing power of weather content that attracts and engages viewers and holds their attention for key advertising messages.
"We're confident that the attention-getting weather, from a reliable brand like AccuWeather, is helping us grow our audience," said David Leider, CEO of Gas Station TV.
Similarly, Ian Stone, President and Chief Experience Officer from Respario Digital Advertising Group stated, "Weather is a key component of our in-store digital signage program and the AccuWeather platform helps us achieve our goals of customized programming to each of our 850 locations. Being associated with AccuWeather has helped our network gain credibility with advertisers and our location owners."
"AccuWeather.com is thrilled to be partnering with recognized leaders in the Digital Out-Of-Home space. We are confident that the content we provide will attract and retain the attention of viewers because it is created with their specific interest in mind" said Scott Homan, Executive Director of Out-Of-Home Media for AccuWeather. "These partnerships help to target and deploy our relevant messaging to audiences in venues where it is the most relevant and can really make a difference for consumers and advertisers alike."
The modules feature AccuWeather.com's highly localized, accurate, reliable, and qualitycontrolled weather forecasts for more than 2.7 million locations worldwide. Available in a variety of customizable formats and multiple delivery methods to accommodate all major display platforms, AccuWeather's content is fully licensed for digital signage applications.
AccuWeather's content for digital signage can be seen at AccuWeather's DSE Booth #936 in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather, the global leader in weather information and digital media, today announced additional verification information on the company’s leadership in providing weather information and updates with Superior Accuracy(tm).
AccuWeather, the global leader in weather information and digital media, and Withings, the leader in the connected health revolution, today announced the findings of a new study correlating AccuWeather's comprehensive global weather data with Superior Accuracy(tm) and activity levels from Withings' activity trackers.
With 45 days until the big holiday, AccuWeather, the global leader in weather information and digital media, today announced that AccuWeather’s proprietary 45-Day Forecast is available at AccuWeather.com web and mobile sites to provide detailed, localized forecasts with Superior Accuracy for holiday planning. AccuWeather’s 45-Day Forecast allows users to view weather forecast information and updates further out than any other free weather source, leading all the way to December 25th.
AccuWeather, Inc., the global leader in weather information and digital media, today announced the launch of the new AccuWeather app for iPhone, iPad and iPod touch, that’s exclusively available for iOS users. For a third year in a row, AccuWeather was recognized by the Academy of Interactive and Visual Arts (AIVA) with digital awards, including a 2015 Gold award for the iOS app.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that AccuWeather Founder, President, and Chairman Dr. Joel N. Myers will serve as the featured speaker for the next Chamber of Business & Industry of Centre County (CBICC) membership luncheon event. His presentation, titled “Responding to Transformational Change”, will take place on November 16 from noon to 1:15 PM at the Ramada Conference Center in State College, Pa.
As Halloween approaches, rain looms for part of the U.S. from the Deep South to the Great Lakes, threatening unwanted surprises for Halloween parades and trick-or-treating through the holiday. Prepared parents, goblins, and ghouls are including AccuWeather MinuteCast® as part of this year’s trick-or-treat and parade preparedness kits to stay safe and keep costumes dry, a top-tech must-have to stay informed on hyper-local Halloween weather updates with Superior Accuracy. MinuteCast is exclusively available on AccuWeather’s award-winning mobile apps and AccuWeather.com web and mobile sites, free to all users.
AccuWeather, the global leader in weather information and digital media, today announced the Academy of Interactive and Visual Arts (AIVA), for the third year in a row, has recognized AccuWeather with digital awards -- a Gold award for the AccuWeather iOS app and Silver award for the AccuWeather Android app. The W3 Awards are the most recent among numerous accolades that recognize AccuWeather's success in providing the best weather app experience with Superior Accuracy, personalizing the weather so people can improve their lives.
AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, turning hyper local weather data and forecasts with Superior Accuracy into customized, actionable business intelligence that drives organizational performance. D3 Analytics aggregates and analyzes over 300 different weather factors with consumer behavior and sales data, focusing on clients’ specific sales objectives and priorities to provide a scientific, predictive basis for key business decisions that impact profitability.
AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.
AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.
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