, °F

Personalized Forecasts

Featured Forecast

My Favorite Forecasts

    My Recent Locations

    AccuWeather Delivers New Level of Mobile Weather Personalization and Hyper-Localization Worldwide, in Partnership with Rubric

    February 24, 2016; 2:33 AM
    Share |

    Significant communication innovations in global translation and localization features announced at 2016 Mobile World Congress (MWC) show. AccuWeather Global Weather Center - February 24, 2016 - AccuWeather, the global leader in weather information and digital media, today announced a new level of hyper-localization in weather communications to be available on AccuWeather digital platforms, in partnership with Rubric, supporting AccuWeather's mission to personalize the weather so people can improve their lives.

    Reflecting the company's global weather leadership, AccuWeather has the #1 mobile weather website in the world with nearly two-thirds of AccuWeather.com and AccuWeather app users residing outside of the United States. AccuWeather understands the importance of global scale combined with tailored 1:1 communications based on user location, device, language needs, and preferences, and partners with Rubric to provide weather forecasts with Superior Accuracy™ in over 100 languages and dialects.

    "AccuWeather keeps users informed and safe on their journeys through hyper-localized, personalized weather forecasts with Superior Accuracy," said Trish Mikita, Vice President of Digital Media Strategy at AccuWeather. "Our partnership with Rubric helps AccuWeather to provide customized weather information and updates that users rely on, whenever and wherever they need it."

    AccuWeather continues to expand its international presence and launch communication innovations to meet worldwide user demand. New innovations include a significant expansion of global breaking weather news content translated and hyper-localized by area, further expansion of pinpointed dialects based on cultural preferences, expanded weather forecasts with detailed weather information and updates, auto-enhancements to locale-based language and country home screen preferences, and more.

    "We are proud to support AccuWeather in making global digital weather content more contextually relevant and actionable than ever before through highly localized, tailored information and updates," said Francoise Henderson, CEO of Rubric. "We look forward to bringing ground-breaking, differentiated new communication innovations to users worldwide in support of AccuWeather's mission."

    Rubric is a global leader in language translation and localization services, selected to customize AccuWeather's content for an international audience through localized languages and dialects, in addition to user interfaces and sourcing the best fit for each market's needs. Utilizing their project management capabilities, Rubric also guided AccuWeather through the multilingual design, optimization, and expansion process. The company collaborated with translators and developers to make sure source code, copy, and interfaces were built accurately across different language markets, effectively planning and executing weather localization.

    About AccuWeather, Inc. and AccuWeather.com Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smartphones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, newspapers, and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather's CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world's most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

    • AccuWeather Unveils Award-Winning Android App via Ford SYNC AppLink at CES 2017

      1/6/2017 10:24:52 AM

      AccuWeather, the global leader in weather information and digital media, today announced its award-winning Android app is now available through AppLink on the Ford SYNC® 3 in-car communications and entertainment system. The AccuWeather Android app helps drivers plan and time their trips, warns them in advance of inclement weather, and provides timely weather conditions for safer and better travels. The AccuWeather iOS app is also integrated with the Ford SYNC 3 in-car system, providing the most accurate, actionable weather forecasts and warnings in the world to users across leading mobile app platforms.

    • AccuWeather Debuts Amazon Fire TV App at CES 2017

      1/5/2017 5:29:59 PM

      AccuWeather, the global leader in weather information and digital media, today announced the launch of the AccuWeather Amazon Fire TV app. The industry-leading app delivers a unique, engaging weather experience for Amazon Fire TV owners and further expands AccuWeather’s global reach across platforms, as users rely on AccuWeather’s Superior Accuracy across devices and locations worldwide to improve their lives.

    • AccuWeather Continues Expansion Across Samsung Connected TV Platforms Worldwide

      1/4/2017 1:40:27 PM

      AccuWeather, the global leader in weather information and digital media, today announced it has integrated Samsung’s Smart View capabilities into its Android app, allowing users to cast detailed, interactive AccuWeather radar and satellite maps from their apps directly onto their Samsung televisions. This additional platform expansion with Samsung gives Android app users additional ways to view the most accurate, most trusted weather information and updates from AccuWeather, personalizing the weather so people can improve their lives.

    • AccuWeather and Honor Partner to Offer Detailed and Accurate Weather for All-New Honor 6X Unveiling at CES

      1/3/2017 4:58:09 PM

      AccuWeather, the global leader in weather information and digital media, today announced it will provide long-time partner Honor, the leading smartphone e-brand under Huawei Group, with detailed weather information for its newest Honor 6X device. AccuWeather currently provides weather data which powers a home screen weather experience on honor smart devices. It will continue to provide weather information with Superior Accuracy for the new honor 6X with this latest integration.

    • AccuWeather Enterprise Solutions Addresses the Decisions that Plague Winter Holiday Shoppers

      12/14/2016 2:29:07 PM

      AccuWeather Enterprise Solutions, the world’s leading commercial weather source partnering with more than 240 of Fortune 500 companies and government agencies, has quantified weather’s impact on retail trends this holiday season, arming clients across industries – from manufacturing and transportation companies to retailers – with the information they need for a successful business cycle heading into the crucial, peak holiday sales week.

    • AccuWeather's StormDirector+ Saves the Day for Media Gateway Client Station

      11/18/2016 10:34:38 AM

      AccuWeather, the global leader in weather information and digital media, announced the launch of the revolutionary StormDirector+(tm) system. This is the new digital broadcast weather solution introduced at the National Association of Broadcasters (NAB) show earlier this year. From its introduction at NAB and since, it has received rave reviews admiring its high level network-quality presentations, user-friendly interface, interactive local weather features, and customization capabilities. AccuWeather claims it is a weather system like no other. AccuWeather client Media Gateway in Little Rock, AR went live with StormDirector+ after the second day of training, just in time to replace some old, failing system, delivering the most interactive and engaging local weather presentations to viewers in the market.

    AccuWeather Delivers New Level of Mobile Weather Personalization and Hyper-Localization Worldwide, in Partnership with Rubric

    By pressrelease
    February 24, 2016, 4:18:15 AM EST

    Significant communication innovations in global translation and localization features announced at 2016 Mobile World Congress (MWC) show. AccuWeather Global Weather Center – February 24, 2016 – AccuWeather, the global leader in weather information and digital media, today announced a new level of hyper-localization in weather communications to be available on AccuWeather digital platforms, in partnership with Rubric, supporting AccuWeather’s mission to personalize the weather so people can improve their lives.

    Reflecting the company’s global weather leadership, AccuWeather has the #1 mobile weather website in the world with nearly two-thirds of AccuWeather.com and AccuWeather app users residing outside of the United States. AccuWeather understands the importance of global scale combined with tailored 1:1 communications based on user location, device, language needs, and preferences, and partners with Rubric to provide weather forecasts with Superior Accuracy™ in over 100 languages and dialects.

    “AccuWeather keeps users informed and safe on their journeys through hyper-localized, personalized weather forecasts with Superior Accuracy,” said Trish Mikita, Vice President of Digital Media Strategy at AccuWeather. “Our partnership with Rubric helps AccuWeather to provide customized weather information and updates that users rely on, whenever and wherever they need it.”

    AccuWeather continues to expand its international presence and launch communication innovations to meet worldwide user demand. New innovations include a significant expansion of global breaking weather news content translated and hyper-localized by area, further expansion of pinpointed dialects based on cultural preferences, expanded weather forecasts with detailed weather information and updates, auto-enhancements to locale-based language and country home screen preferences, and more.

    “We are proud to support AccuWeather in making global digital weather content more contextually relevant and actionable than ever before through highly localized, tailored information and updates,” said Francoise Henderson, CEO of Rubric. “We look forward to bringing ground-breaking, differentiated new communication innovations to users worldwide in support of AccuWeather’s mission.”

    Rubric is a global leader in language translation and localization services, selected to customize AccuWeather’s content for an international audience through localized languages and dialects, in addition to user interfaces and sourcing the best fit for each market’s needs. Utilizing their project management capabilities, Rubric also guided AccuWeather through the multilingual design, optimization, and expansion process. The company collaborated with translators and developers to make sure source code, copy, and interfaces were built accurately across different language markets, effectively planning and executing weather localization.

    About AccuWeather, Inc. and AccuWeather.com Every day over 1.5 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ with customized content and engaging video presentations available on smartphones, tablets, free wired and mobile Internet sites, connected TVs, and Internet appliances, as well as via radio, television, newspapers, and the new AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs – AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space.

    Report a Typo

    Comments

    Thank you for your patience during our recent Comments outage. Comments have returned, including comments on previous stories & blogs before the outage. As before, Comments that don't add to the conversation may be automatically or manually removed by Facebook or AccuWeather. Profanity, personal attacks, and spam will not be tolerated.