STATE COLLEGE, Pa. February 2, 2010 - AccuWeather, Inc. today announced that they are leveraging their unique position as a top-ten mobile web site provider by donating 1.5 million ad impressions to support relief efforts in Haiti. The impressions are being divided between international non-profit organizations The Salvation Army and Save the Children as well as mobile advertising network partner Millennial Media. Millennial is in turn donating AccuWeather.com's 500,000 mobile advertising impressions to support The American Red Cross and other organizations. Ad impressions for all of these groups will appear on AccuWeather.com Mobile and will be used to encourage donations to support the victims of the Haiti earthquake.
"As one of the top mobile web sites, AccuWeather.com Mobile has a tremendous reach and rapport with our audience," Barry Lee Myers, CEO of AccuWeather, Inc. said. "In light of recent tragic events in Haiti, we are pleased to have this opportunity to help make a difference in an innovative way that makes best use of our powerful mobile platform. We are making these impressions available to communicate the dire need and explain how members of our audience can contribute and support the people of Haiti."
Impressions will appear on the free, ad-supported mobile web site AccuWeather.com over the course of the next 30 days and will be served by Millennial Media. AccuWeather.com Mobile is freely available on the mobile web from any web-enabled mobile phone and provides forecasts, radar/satellite, and weather information for every place people live worldwide. AccuWeather.com Mobile is available on virtually any web-enabled cell phone simply by typing AccuWeather.com into your mobile browser.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites,
including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.
AccuWeather acquired Bluefin Enginnering apps and website to provide superior marine weather forecasts for users who love boating activities.
AccuWeather, a leading global digital media company, today announced that it has acquired Sky Motion Research, Inc., of Montreal, Canada, an innovative developer of ultra-short-term and highly localized weather forecasts. With this acquisition, AccuWeather will now offer highly accurate, minute by minute weather predictions, including precipitation start and end times, at a hyper-local level. The new MinuteCast, Minute-by-Minute Forecast solution will be made available on all of AccuWeather’s mobile applications including iOS, Android, and Windows, as well as its website properties including accuweather.com and m.accuweather.com.
AccuWeather Awarded Three W3 Awards in Honor of its Creative Excellence in Mobile
AccuWeather Enterprise Solutions provides proactive notification of impending weather threats to largest railroads in U.S., Canada and Mexico.
AccuWeather Enterprise Solutions Teams up with Esri to Provide Severe Weather Warnings for the Little League World Series
As the fall season quickly approaches, many Americans are finalizing their end-of-summer plans, whether plotting the perfect Labor Day road trip or finalizing details for an outdoor wedding or event. To help better prepare for these and other daydream-inducing activities, AccuWeather now offers a 45-Day Forecast that provides consumers with more advance notice of upcoming weather conditions than ever before.
AccuWeather, Inc. added a powerful tool to their StoryTeller Interactive Touchscreen System that allows broadcasters to share viewer-generated opinions and comments on air.
AccuWeather is leading the way in location-based services (LBS) for the Chinese market by becoming the first licensee of a patent granted on May 1, 2013 by the People’s Republic of China.
With the launch of the new AccuWeather 30-Day Forecast, the leading weather provider has become the only source for free, detailed, 30-Day forecasting information. The addition of this unique forecast allows users of AccuWeather.com and the AccuWeather.com mobile website greater insight in planning trips, sporting events, and outdoor events ahead of time with the Superior Accuracy™ of weather information that is the hallmark of AccuWeather.
Beginning this summer, subscribers to all 78 GateHouse Media daily newspapers across the U.S. will find AccuWeather forecasts in their daily read. Thanks to a joint undertaking with AccuWeather, Inc., GateHouse Media newspapers across the country, along with the vast majority of their digital publications, will provide precise AccuWeather forecasts to over 655,000 subscribers.