STATE COLLEGE, Pa. February 2, 2010 - AccuWeather.com today announced their partnership with Multiplied Media to provide weather information in the popular mobile application Poynt which helps users find people, gas prices, businesses, movie theatres, retailers and restaurants near them. AccuWeather.com provides current conditions on the Poynt home screen with a click through for a detailed three-day forecast.
"We're pleased to work with Multiplied Media in providing weather for their Poynt application," Jim Candor, Senior Vice President of New Media for AccuWeather.com said. "Weather is one of the most highly popular forms of mobile content and is highly relevant to location-based uses. It's a natural fit for Poynt because users looking for key locations will also want to keep on top of the weather so they know how far they are willing to walk or drive and whether they will face any adverse weather like snow, rain, or extreme heat or cold."
"Weather has been one of the most requested features from our users. It was important for us to find a partner with broad reach as we expand globally, but who could also offer a high degree of accuracy as that's important to us and our user-base," said Andrew Osis, CEO, Multiplied Media. "When we were evaluating possible partners, AccuWeather.com stood out due to the trust they'd earned among the meteorological industry as well as the general public. Their global coverage means we only require a single partner to offer this service regardless of where we
AccuWeather.com data powers a display on the Poynt home screen which shows the current temperature and sky conditions. Sky conditions are further reflected by a dynamic background that changes according to the type of weather the user is experiencing. Users can click through on the home screen display to day and night forecasts with more details like wind, precipitation, and sunrise/sunset times.
The Poynt application is available for BlackBerry® smartphones via over-the-air download at m.poynt.com using BlackBerry Browser or from BlackBerry App World.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com for more information.
The StoryTeller® INRIX Traffic App now delivers an expanded range of features including projected drive times, customizable street labeling, the use of Webcams and sensors from any source for remote updates and visual reporting, and MinuteCast™, a feature exclusive to AccuWeather brand partners, for precipitation start and end times.
With drone technology, journalists have a whole new way to get better angles on stories and bring viewers closer to the action. Drone and remote location videos can now be integrated live with StoryTeller interactive presentations, revolutionizing the newsroom. Best of all, downloading and using StoryTeller applications and features that allow the integration of remote video is now as fast and easy as adding an app to a smartphone.
Social media has the unique advantage of giving newsrooms instant feedback, opinions, and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at the 2014 National Association of Broadcasters (NAB) Show, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater ease and effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather. New features also allow the app to import video and dynamically screen and sort all content for on-air use. Best of all, downloading and using the expanded Social Media App is as fast and easy as adding an app to a smartphone.
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In light of the explosive growth of the StoryTeller Interactive Touchscreen Solution, Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), has been promoted to the role of Vice President of Sales for AccuWeather’s Display Systems and Services division. In this new role, Loren will drive the expansion of StoryTeller, which is already featured in all top ten U.S. markets with a collective domestic audience of 80 million households.
Newsrooms worldwide can now access a significantly wider breadth of new interactive apps and features than ever before with StoryTeller Interactive Touchscreen Solution created by AccuWeather, meeting the needs of every breaking story. From local crime sprees and traffic accidents to flight delays and Minute by Minute™ weather updates, StoryTeller has enhanced real-time newsroom coverage to further differentiate broadcast stations in their markets. Best of all, downloading and using new applications for StoryTeller is now as fast and easy as adding new apps to a smartphone.
AccuWeather was named one of NOAA’s first Weather-Ready Nation Ambassadors. The initiative was started to recognize organizations committed to helping the nation be better prepared for, respond to, and recover from weather-related disasters. It was launched at the annual meeting of the American Meteorological Society in Atlanta in February 2014.
AccuWeather, a leading global digital media company, is partnering with HTC, a world leader in mobile devices, to provide weather data to the HTC weather app showcased on HTC smartphones, including the newly launched HTC One (M8). AccuWeather has provided weather content with Superior Accuracy™ with exceptional user experiences to HTC smartphone users globally since 2008.
AccuWeather's new MinuteCast(TM) forecast predicts precipitation start and end times on a minute-by-minute basis, right down to your street address.
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