AccuWeather Brings Social Media Capabilities to StoryTeller® Interactive Touchscreen System

July 25, 2013; 8:10 AM
Share |

New StoryTeller Social Media App Offers Broadcasters a Seamless Method for Sharing Viewer-Generated Content On Air

AccuWeather, Inc. added a powerful tool to their StoryTeller Interactive Touchscreen System that allows broadcasters to share viewer-generated opinions and comments on air.

The new Social Media app, designed as a premium, subscription-based application for the StoryTeller system, easily imports social commentary from a variety of today's most popular social media sites, such as Facebook, Twitter and more. The app allows newsroom personnel to quickly and easily aggregate user-postings, pre-screen content for on-air appropriateness, and then organizes the postings to enhance story flow. On-air personalities can then easily scroll through posts, easily zooming and telestrating highlights.

"What makes the Social Media application so appealing to broadcasters," says Ryan Ayres, vice president of AccuWeather's Display Systems and Services division, "is how it truly opens up a whole new dimension of ‘conversation' with viewers. No longer do stories and events need to be treated as a one-way form of communication. We've made it easy and flexible for broadcasters to bring their audience into the story, virtually on the fly, so there's a real sense of immediacy and relevance."

According to Ayres, the Social Media app and others in the StoryTeller app suite were developed as a, "proactive response to our broadcast partners' needs." Continues Ayres, "Given AccuWeather's strong record of delivering timely weather content, combined with our rapid growth in digital and social platforms, we certainly understood the value of including social content in news stories. We took our own experience with app design in the mobile space and created an easy-to-use application that our StoryTeller partners can deploy for virtually any type of story. The response has been overwhelmingly popular, with newsrooms and broadcasters quickly discovering an entirely new dimension of storytelling."

In addition to the new Social Media app, the multi-touch StoryTeller system is also supported by a library of other easy-to-use, customizable applications, including those for real-time traffic and weather, along with others designed specifically to demonstrate maps, polling, timelines, comparisons and more. The system even incorporates live HD and SD video.

To see a video demonstration of the StoryTeller Social Media app, click here.

For more information contact:

Mark Joll / 814.235.8635 / jollm@accuweather.com

AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803

About AccuWeather, Inc. and AccuWeather.com

Every day 850 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.

Visit www.accuweather.com for additional information.

More Press Releases

  • AccuWeather Appoints Bill Boss as Director of Product Development, Display Systems and Services

    4/19/2016 2:39:24 PM

    AccuWeather, the global leader in weather information and digital media, today announced it has appointed Bill Boss as Director of Product Development, Display Systems and Services. Reporting directly to Ryan Ayers, Vice President of Display Systems and Services, Bill brings 30 years of experience in the meteorological industry working in sales, marketing, product management, and executive roles in the U.S. and Asia-Pacific region. He has comprehensive product experience spanning multiple industry verticals including broadcast media, insurance, and aviation.

  • AccuWeather Debuts StormDirector+, All-New Weather System for Broadcasting, at 2016 National Association of Broadcasters Show

    4/19/2016 10:22:09 AM

    AccuWeather, the global leader in weather information and digital media, announces the launch of StormDirector+, the all-new weather system that provides the most interactive, customizable, and complete local weather presentations with Superior Accuracy to television stations. AccuWeather demonstrates StormDirector+ live at the National Association of Broadcasters (NAB) Show through April 21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.

  • AccuWeather Unveils New CampaignTrail Application for StoryTeller at 2016 National Association of Broadcasters Show

    4/18/2016 2:33:41 PM

    AccuWeather, the global leader in weather information and digital media, announces all-new CampaignTrail, the break-through election application now available f StoryTeller Interactive Touchscreen Solution, the only complete, interactive touchscreen solution for the entire news presentation. AccuWeather is demonstrating CampaignTrail live at the National Association of Broadcasters (NAB) Show April 18-21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.

  • AccuWeather Showcases Revolutionary New Innovations in StoryTeller Interactive Touchscreen Solution at NAB 2016

    4/18/2016 8:53:52 AM

    AccuWeather, the global leader in weather information and digital media, today announced industry-leading innovations in StoryTeller® Interactive Touchscreen Solution, the only complete, interactive touchscreen solution for all aspects of the on-air presentation. AccuWeather will demonstrate these revolutionary advancements live at the National Association of Broadcasters (NAB) Show today through April 21, 2016 at the Las Vegas Convention Center in Las Vegas, NV – AccuWeather booth #SL6010.

  • AccuWeather Launches Future Radar on Award-Winning iOS App

    4/15/2016 12:05:23 PM

    AccuWeather, the global leader in weather information and digital media, today announced the launch of Future Radar available on its award-winning AccuWeather iOS app for U.S. users. AccuWeather’s Future Radar provides the most accurate, localized updates on the movement and path of storms in a highly engaging visual map view. iOS app users can now quickly and easily access detailed precipitation radar in the future to help them plan ahead and stay safe.

  • AccuWeather Launches Exclusive Day By Day 90-Day Forecast on AccuWeather.com, Helping People Plan Further in Advance than Ever Before

    4/11/2016 4:13:49 PM

    AccuWeather, the global leader in weather information and digital media, today announced its launch of the Day By Day 90-Day Forecast now available on AccuWeather.com desktop and mobile websites, providing users with the most advanced notice and detailed information on local weather conditions. AccuWeather’s new industry-leading forecast provides 90 days of daily forecasts, a valuable tool for planning the best time of the season for road trips, vacations and outdoor activities, letting users follow the forecast and make more detailed plans as the date approaches.

  • Dr. Joel N. Myers to Deliver TEDxPenn Talk on His Entrepreneurial Success and Insights in Creating the Weather Industry

    4/7/2016 10:12:56 AM

    Dr. Joel N. Myers, Founder, President, and Chairman of AccuWeather, the global leader in weather information and digital media, will speak at TEDxPenn2016 on Sunday, April 10, at the University of Pennsylvania’s Annenberg Center for the Performing Arts in Philadelphia. Myers, a Fellow of the American Meteorology Society who was named one of the greatest entrepreneurs in American history in Entrepreneur Magazine’s "Encyclopedia of Entrepreneurs" book, will share his personal “Eureka!” moment that pioneered the weather industry.

  • AccuWeather MinuteCast Available in All-New Garmin vivoactive HR Smartwatch

    2/23/2016 10:03:26 AM

    AccuWeather, the global leader in weather information and digital media, today announced AccuWeather MinuteCast, which is currently available on Garmin devices such as the Forerunner and fenix running and training watches, is now available on the newly launched Garmin vivoactive® HR smartwatch. Through the Garmin Connect IQ app store, users can download MinuteCast and access AccuWeather’s minute-by-minute precipitation forecasts with Superior Accuracy.

  • AccuWeather Provides Forecasts with Superior Accuracy for Samsung Galaxy S7 and Galaxy S7 edge Devices and Accompanying Services

    2/22/2016 9:06:11 AM

    AccuWeather, the global leader in weather information and digital media, today announced it will power the preloaded weather content available on the new Samsung Galaxy S7 and Galaxy S7 edge. The Galaxy S7 edge device will offer users a completely redesigned weather experience on Samsung’s revolutionary curved-screen edge technology, making it easier and intuitive to access AccuWeather’s timely, relevant, and accurate weather information at all times. Both devices will also feature a brand new world clock interface that includes current weather conditions for cities around the world.