AccuWeather Brings Social Media Capabilities to StoryTeller® Interactive Touchscreen System

July 25, 2013; 8:10 AM
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New StoryTeller Social Media App Offers Broadcasters a Seamless Method for Sharing Viewer-Generated Content On Air

AccuWeather, Inc. added a powerful tool to their StoryTeller Interactive Touchscreen System that allows broadcasters to share viewer-generated opinions and comments on air.

The new Social Media app, designed as a premium, subscription-based application for the StoryTeller system, easily imports social commentary from a variety of today's most popular social media sites, such as Facebook, Twitter and more. The app allows newsroom personnel to quickly and easily aggregate user-postings, pre-screen content for on-air appropriateness, and then organizes the postings to enhance story flow. On-air personalities can then easily scroll through posts, easily zooming and telestrating highlights.

"What makes the Social Media application so appealing to broadcasters," says Ryan Ayres, vice president of AccuWeather's Display Systems and Services division, "is how it truly opens up a whole new dimension of ‘conversation' with viewers. No longer do stories and events need to be treated as a one-way form of communication. We've made it easy and flexible for broadcasters to bring their audience into the story, virtually on the fly, so there's a real sense of immediacy and relevance."

According to Ayres, the Social Media app and others in the StoryTeller app suite were developed as a, "proactive response to our broadcast partners' needs." Continues Ayres, "Given AccuWeather's strong record of delivering timely weather content, combined with our rapid growth in digital and social platforms, we certainly understood the value of including social content in news stories. We took our own experience with app design in the mobile space and created an easy-to-use application that our StoryTeller partners can deploy for virtually any type of story. The response has been overwhelmingly popular, with newsrooms and broadcasters quickly discovering an entirely new dimension of storytelling."

In addition to the new Social Media app, the multi-touch StoryTeller system is also supported by a library of other easy-to-use, customizable applications, including those for real-time traffic and weather, along with others designed specifically to demonstrate maps, polling, timelines, comparisons and more. The system even incorporates live HD and SD video.

To see a video demonstration of the StoryTeller Social Media app, click here.

For more information contact:

Mark Joll / 814.235.8635 / jollm@accuweather.com

AccuWeather, Inc. / 385 Science Park Road / State College, PA 16803

About AccuWeather, Inc. and AccuWeather.com

Every day 850 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts with Superior Accuracy™ for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.

Visit www.accuweather.com for additional information.

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