The 2008 Olympics in Beijing drew the highest TV audiences of all time. 4.7 billion people (or 70% of the world's population!) and the 2012 games are trending toward an even larger audience. That means a lot of eyes on the athletes and what they're wearing. Many countries have hired famous brands and fashion houses to design the uniforms and opening ceremony outfits for their athletes. Click on to see who should take the gold for most stylish Olympic gear.
Photo credit: Ralph Lauren
Team USA will be walking the opening and closing ceremonies in uber-preppy outfits designed by Ralph Lauren. David Lauren, executive VP for Ralph Lauren says, "In red, white, and navy, the collection gives [the uniforms] a patriotic nod." Unfortunately, every item was made in China, not here in the US, causing some lawmakers to call for the clothes to be tossed out and remade in America. Whoops! PR nightmare!
Photo credit: Mark Zibert for Puma
Puma has created outfits for the Jamaican teams before and this year's uniforms have been designed in collaboration with designer Cedella Marley, reggae legend Bob Marley's daughter. In fact, many of the pieces are named after Marley's songs. We absolutely love the bold color palette, taken from the Jamaican flag, and the stylish contemporary look to the clothes.
Photo credit: Ina Fasssbender Reuters/Landov
German athletes will be rocking outfits from Adidas for the opening ceremonies in London. We'd much rather have seen the colors of the German flag represented instead of the cheesy decision to have male athletes in shiny baby blue jackets and female athletes in pink.