STATE COLLEGE, PA - February 21, 2012 - A cross-platform advertising network with a rated audience of up to 117 million viewers was announced today by AccuWeather. Leveraging the attractive power of AccuWeather-branded weather, the network creates advertising opportunities that break through the noise and reach consumers at work, while shopping, or on the road.
The network combines diverse industry-leading signage networks featuring AccuWeather's compelling content with AccuWeather's own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather's proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
"AccuWeather content has been proven to attract and retain the attention of viewers across all media because it is created with their specific interests in mind," said Ryan Ayres, Vice President of Display Systems and Service for AccuWeather. "This presents a highly-effective advertising vehicle that reaches audiences in venues where weather is the most relevant and where the credibility created by AccuWeather's superior accuracy enhances the advertising message."
The superior accuracy of AccuWeather forecasts and data create the opportunity for AccuWeather's proprietary Weather-Triggered Marketing. This dynamically displays the best advertisements for each local market, based on changes in weather conditions, forecasts, and lifestyle weather factors such as the Arthritis Pain Forecast™ or pollen forecasts. Advertisements can be run in local markets based on geographic location, time of day and more.
To learn more about AccuWeather's complete portfolio, stop by booth #936 at DSE in Las Vegas, NV February 27th and 28th.
About AccuWeather, Inc., and AccuWeather.com
Every day 750 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly forecasts for more than 2.7 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites.
AccuWeather the global leader in weather information and digital media, proudly supports the FDNY Foundation, the non-profit organization of the New York City Fire Department dedicated to increasing public awareness and understanding of life-saving fire safety information throughout New York City communities.
AccuWeather, the global leader in weather information and digital media, announced the launch of the revolutionary StormDirector+(tm) system. This is the new digital broadcast weather solution introduced at the National Association of Broadcasters (NAB) show earlier this year. From its introduction at NAB and since, it has received rave reviews admiring its high level network-quality presentations, user-friendly interface, interactive local weather features, and customization capabilities. AccuWeather claims it is a weather system like no other. AccuWeather client Media Gateway in Little Rock, AR went live with StormDirector+ after the second day of training, just in time to replace some old, failing system, delivering the most interactive and engaging local weather presentations to viewers in the market.
New cross-platform program provides exclusive weather information, tools, alerts, and more to help AccuWeather users prepare for the upcoming winter weather season.
AccuWeather, the global leader in weather information and digital media, today announced veteran Extreme Meteorologist Reed Timmer has formally joined the AccuWeather staff, cementing the relationship that has existed for some time between his company and the Network. He will be able to continue and expand his industry leading on-location breaking-weather video coverage. Timmer will now combine his broad meteorological knowledge and experience with his passion for chasing storms. He will deliver the most riveting, up-close local breaking weather coverage in the industry and further expand AccuWeather's compelling video content on cable and digital.
AccuWeather Enterprise Solutions, the world’s leading commercial weather source partnering with more than 240 of Fortune 500 companies and government agencies, has announced the expansion of its patented SmartWarn technology, providing a new level of weather forecasting intelligence and life-saving alerting capabilities to businesses across all industries worldwide.
AccuWeather, the global leader in weather information and digital media, today introduced AccUcast, the only crowdsourced weather feature that provides current weather conditions and hazards submitted by users in a real-time global animation map display, in the AccuWeather Android app. AccUcast, also available in the AccuWeather iOS app, enables users worldwide to take part in local weather updates and help others make the most informed decisions, saving lives and preventing property damage.
AccuWeather, the most accurate source of weather forecasts and warnings in the world, has announced the appointment of Mark Ebel as Vice President of Business Services, AccuWeather Enterprise Solutions, Inc.
Dr. Joel N. Myers, Founder, President and Chairman of AccuWeather, has been selected by the Homecoming Executive Committee to represent Penn State University as Grand Marshal for Homecoming 2016. Each year, the Committee chooses an outstanding alumna or alumnus who has excelled in their field of study and continues to positively represent the University.
AccuWeather, the global leader in weather information and digital media, today announced the launch of significant innovations to the AccuWeather app for iPhone, iPad, and iPod Touch with the launch of Apple’s iPhone 7 and operating system update, including enhancements that make the AccuWeather app experience even easier and more personalized, providing life-saving weather information and updates with Superior Accuracy that users trust.
With the likelihood of humidity much of the week and potential for showers Saturday night into Sunday morning that could dampen New York City's Fashion Week, AccuWeather, the global leader in weather information and digital media, is there to make sure attendees are covered with minute-by-minute forecasts with Superior Accuracy(tm) for their exact location.