Interactive Weather Publisher Reaches All-Time Highs for Web, Mobile, Apps, and Ad-Supported Page Views
STATE COLLEGE, PA - July 19, 2012 - AccuWeather reported today that their online and mobile properties generated more than 47 million ad-supported page views on Wednesday. This all-time daily record was achieved as their global audience turned to the weather provider for information on record heat, severe drought, and destructive storms.
Records broken on Wednesday, July 18, 2012 include:
- www.AccuWeather.com generated more than 16 million page views (Omniture).
- http://m.accuweather.com/ mobile website generated 17.125 million page views (Amobee).
- AccuWeather mobile apps generated more than 14 million page views (Amobee).
"Weather is an important part of our audiences' every day life, but it takes critical significance during severe weather events," said Jim Candor, Executive Vice President and Chief Business Officer, Digital Media for AccuWeather. "Yesterday's peak of over 47 million page views is one example of how our audience turns to AccuWeather for the most reliable weather information."
Lead stories yesterday on AccuWeather's interactive properties included the announcement that the summer of 2012 is on its way to becoming the hottest on record in the U.S.
AccuWeather also provided in-depth information on a heat wave and drought that are straining the nation's corn yields and timely coverage for severe storms in the northeast.
With continuing tumultuous weather in the U.S. and across the globe, and its growing leadership as a cross-platform interactive publisher, AccuWeather is on pace to set a monthly record for over one billion ad-supported page views.
About AccuWeather, Inc., and AccuWeather.com
Every day nearly half a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 50,000 third-party websites, including The Wall Street Journal, CBS News, and The New York Times.
AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.
AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.
AccuWeather, the global leader in weather information and digital media and one of the world's leading digital publishers, today announced double-digit increases in mobile digital traffic as a result of increased consumer demand for its trusted all-weather content with Superior Accuracy. AccuWeather.com mobile web users grew +18% year-to-date vs. 2014, demonstrating impressive momentum and interest in AccuWeather’s unique on-the-go weather experience. Award-winning AccuWeather apps also continue to generate high active user growth rates, +65% on iOS and +39% on Android devices in August.
AccuWeather, the global leader in weather information and digital media and one of the world’s leading digital publishers, is sending its AccuWeather MinuteCast Mobile Team to New York City’s Advertising Week XII event, September 28-October 2, to keep advertising industry attendees prepared and informed during the global marketing leadership conference.
AccuWeather, Inc., the global leader in weather information and digital media, will be an integral part of Pope Francis' first trip to the U.S., a six-day visit through Washington, D.C., New York City, and Philadelphia between September 22 and September 27. As the trusted leader in weather information with Superior Accuracy(TM), AccuWeather is poised to provide full coverage to city officials, first responders, local news networks, visitors on-location, and viewers worldwide.
AccuWeather, the global leader in weather information and digital media, announced that David Mitchell, AccuWeather Vice President of Digital Media, Emerging Platforms will present a keynote speech at the Mobile Marketing Summit in New York today at 11 a.m. in the Time & Life Building, 1271 Avenue of the Americas. His presentation "How New Weather Content Defines the Future of Wearables" will give insights into how mobile manufacturers and providers are working with AccuWeather to combine new weather data sets with wearables and other emerging mobile platforms to help consumers worldwide make more informed decisions on the go.
AccuWeather, the global leader in weather information and digital media, and its foundational leadership – Founder, President, and Chairman Dr. Joel N. Myers, CEO Barry Lee Myers, and COO Evan Myers – are Presenting Sponsors of the State College Free to Breathe Third Annual Lung Cancer 5K Run/Walk and 1-mile walk in memory of their mother, Doris S. Myers. The event will take place on September 20 at 2:10 p.m. with registration beginning at 1:00 p.m., with all proceeds benefitting Free to Breathe’s research, education and awareness programs.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that Weather Decision Technologies, Inc. (WDT) has signed a patent licensing agreement with AccuWeather that gives WDT the ability to utilize over 50 of AccuWeather’s unique patents. AccuWeather has developed exclusive patented technologies to geographically pinpoint all forms of content to individual users and to their dynamically changing locations that will now benefit WDT and its clients worldwide.
AccuWeather, Inc., the global leader in weather information and digital media, today announced that the U.S. National Weather Service (NWS), a division of National Oceanic and Atmospheric Administration (NOAA), has signed a licensing agreement that grants NWS the right to use two of AccuWeather’s unique technology patents.
With a strong chance for opening-day humidity and thunderstorms – and the possibility of localized flooding – dampening New York City’s Mercedes-Benz Fashion Week, AccuWeather, the global leader in weather information and digital media, offers the perfect complement to any chic dry-clean-only ensemble with its proprietary minute-by-minute precipitation forecast, available on award-winning AccuWeather apps and AccuWeather.com, and free to all users.