STATE COLLEGE, PA - May 16, 2008 - AccuWeather, Inc. (www.accuweather.com) announces 65 stations across the country are on air or soon to be on air with The Local AccuWeather Channel service. The stations obtaining The Local AccuWeather Channel are affiliates from all major networks, including ABC, CBS, FOX and NBC. The channel provides complete program content for linear, IPTV and Internet television services and is available to only one broadcast station in a market.
The 24/7 turnkey Local AccuWeather Channel presents viewers with continuous local weather content, along with regional and national forecasts, compelling breaking and severe weather news and engaging magazine-style features. AccuWeather provides the complete array of programming for the channel, including local forecast videos presented by AccuWeather's engaging, nationally-recognized on-air personalities. Stations may choose to instead have their own talents provide local forecast videos, and can also insert live or prerecorded segments with their own weather, news and sports talents, local traffic cameras and more.
At WDTV-TV in the Bridgeport/Clarksburg, West Virginia market, The Local AccuWeather Channel is helping build ad revenue and achieve increased market ratings, as well as building the station's reputation as the market's leading weather source. WDTV General Manger, Tim DeFazio said, "We have had success based on what we have done [with The Local AccuWeather Channel]. We've exceeded our revenue expectations by 40 percent in 2007."
Air checks from The Local AccuWeather Channel may be viewed at AccuWeather's NCTA 2008 Booth 2232.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, The World's Weather Authority™, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.
With the launch of the new AccuWeather 30-Day Forecast, the leading weather provider has become the only source for free, detailed, 30-Day forecasting information. The addition of this unique forecast allows users of AccuWeather.com and the AccuWeather.com mobile website greater insight in planning trips, sporting events, and outdoor events ahead of time with the Superior Accuracy™ of weather information that is the hallmark of AccuWeather.
Beginning this summer, subscribers to all 78 GateHouse Media daily newspapers across the U.S. will find AccuWeather forecasts in their daily read. Thanks to a joint undertaking with AccuWeather, Inc., GateHouse Media newspapers across the country, along with the vast majority of their digital publications, will provide precise AccuWeather forecasts to over 655,000 subscribers.
AccuWeather, Inc. announced today the integration of INRIX real-time traffic and incident information, travel times and traffic camera images into their StoryTeller Traffic app. StoryTeller is a high-resolution touchscreen platform that offers an array of customizable applications that allow news centers and broadcasters to rapidly bring interactive stories to life for their audiences.
AccuWeather, Inc. announced today the recent adoption of its StoryTeller interactive touchscreen system at television station WBZ in Boston. This upcoming installation represents a major milestone for the StoryTeller system, placing it now in every top-ten broadcast market
AccuWeather, Inc. announced today the addition of seven new software apps for its StoryTeller interactive touchscreen system. Supplementing an already-extensive toolkit of apps, the new introductions add expanded capability to cover breaking news, sports, finance and business, entertainment, elections, and weather, as well as innovative tools for in-depth, feature-story segments.
AccuWeather, Inc. today announced the promotion of Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), to the role of Executive Director of Sales for the Display Systems and Services division. This new role will allow Loren to expand AccuWeather’s position of leadership in multi-screen content for television and digital platforms.
An expanded executive team was announced today by AccuWeather, Inc., the world’s leading weather information source, reconfirming the company’s focus on digital media. Jim Candor has been promoted to Chief Strategy Officer, Steven Smith has been promoted to Chief Digital Officer, and John Dokes, formerly of Marvel Entertainment, has been appointed Chief Marketing Officer.
AccuWeather’s reliable and local forecasts for 2.7 million locations worldwide are available to BlackBerry® 10 customers.
The new AccuWeather for Android app takes advantage of many of the new conventions offered by the Android operating system with user-friendly features such as multiple, multi-location and resizable widgets, optional weather graphs with different layers of detail, and even more customization.
The network combines diverse industry-leading signage networks featuring AccuWeather’s compelling content with AccuWeather’s own mobile and web properties to create an advertising platform with enormous reach. The network includes AccuWeather’s proprietary Weather-Triggered Marketing® and other powerful targeting capabilities.
