AccuWeather Expands The Local AccuWeather Channel Affiliates

May 16, 2008; 3:13 PM
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STATE COLLEGE, PA - May 16, 2008 - AccuWeather, Inc. (www.accuweather.com) announces 65 stations across the country are on air or soon to be on air with The Local AccuWeather Channel service. The stations obtaining The Local AccuWeather Channel are affiliates from all major networks, including ABC, CBS, FOX and NBC. The channel provides complete program content for linear, IPTV and Internet television services and is available to only one broadcast station in a market.

The 24/7 turnkey Local AccuWeather Channel presents viewers with continuous local weather content, along with regional and national forecasts, compelling breaking and severe weather news and engaging magazine-style features. AccuWeather provides the complete array of programming for the channel, including local forecast videos presented by AccuWeather's engaging, nationally-recognized on-air personalities. Stations may choose to instead have their own talents provide local forecast videos, and can also insert live or prerecorded segments with their own weather, news and sports talents, local traffic cameras and more.

At WDTV-TV in the Bridgeport/Clarksburg, West Virginia market, The Local AccuWeather Channel is helping build ad revenue and achieve increased market ratings, as well as building the station's reputation as the market's leading weather source. WDTV General Manger, Tim DeFazio said, "We have had success based on what we have done [with The Local AccuWeather Channel]. We've exceeded our revenue expectations by 40 percent in 2007."

Air checks from The Local AccuWeather Channel may be viewed at AccuWeather's NCTA 2008 Booth 2232.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, The World's Weather Authority™, presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

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