AccuWeather.com and ADC WorldMap Partner to Power a Global Weather Forecast Solution

July 12, 2010; 1:26 PM
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STATE COLLEGE, Pa. July 12, 2010 - AccuWeather.com, the world's leading multimedia weather information source, and ADC WorldMap, a leader in providing comprehensive, current, and seamless geographical data for the whole earth, today announce their partnership to power the AccuWeather.com suite of web-based and mobile forecasts with the ADC WorldMap Digital Atlas mapping technology.

"We forecast for 2.7 million locations around the world," said Steve Smith, Chief Information Officer for AccuWeather.com. "So the ADC WorldMap partnership is exciting because we can offer our global customers an enhanced level of detailed, digital weather mapping, easily accessible from the web and mobile devices, matching the level of global forecast information they have come to expect from AccuWeather."

Among the first AccuWeather.com products to utilize the ADC WorldMap Digital Atlas geographical data will be the AccuWeather.com mobile site. This site provides customized, hourly forecasts for millions of domestic and worldwide locations and is regularly ranked among the top ten most used mobile applications in the U.S. In addition, the ADC WorldMap Digital Atlas geographical data will be used to power AccuWeather.com weather widgets and applications available on all major mobile handsets and devices, including AccuWeather.com's popular iPad, iPhone, and Android applications.

"AccuWeather.com provides critical information to tens of millions of people worldwide when planning their daily and weekly activities," said Jim Reid, President of ADC WorldMap. "We are honored that ADC WorldMap Digital Atlas was chosen as their trusted data source to be used in powering all forecast searches."

"ADC WorldMap recognizes the importance of first identifying the correct worldwide location for a forecast search to be of value," Reid commented. "We view our relationship with AccuWeather.com as a true partnership and will work closely with them to deliver the high quality worldwide dataset required for such a vital task."

AccuWeather.com and ADC WorldMap will exhibit at the ESRI User Conference July 12-16, in San Diego, Calif., booth 1314 and 1603, respectively.

About ADC WorldMap

ADC WorldMap is a worldwide leader in providing current and seamless geographic data for the whole earth. With thirty distinct layers including up-to-date country and level-one administrative boundaries, major highways, cities, airports, contours and more, ADC WorldMap Digital Atlas is an excellent choice and useful tool for a variety of applications requiring a high quality worldwide vector map. ADC WorldMap has proven to be an indispensable asset for decision-makers in fields as diverse as economic studies, education, risk management, assets tracking and other GIS applications. ADC WorldMap is a division of American Digital Cartography, Inc. (ADCi). Headquartered in Appleton, Wisconsin, ADCi has specialized in providing digital mapping products and services since 1988. For more information, visit www.adcworldmap.com.

About AccuWeather, Inc. and AccuWeather.com

AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, the ABC-Owned Television Station Group, and washingtonpost.com. Visit www.accuweather.com.

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