STATE COLLEGE, PA, June 15, 2010 - AccuWeather today announced the hiring of Marie Svet as Vice President of Yield Management and Advertising Operations. The newly-created position at AccuWeather will help provide innovative new advertising opportunities for clients.
"AccuWeather is a leader in both weather media and the unique advertising opportunities that support it" said Svet. "Working with the great advertising team at AccuWeather.com, I'm charged with helping to match world-leading weather with the most creative and differentiated advertising opportunities, available for web, mobile, and television."
Marie will work with AccuWeather.com advertising sales and operations to develop and deliver exciting new integrations, sponsorships, and placements that meet the needs of advertisers while creating a more robust experience for users. She will also help AccuWeather.com to more closely work with and to understand the needs of clients and to develop strategic relationships with leaders in digital media.
Marie comes to AccuWeather with extensive leadership experience in the advertising industry, having led major digital and television initiatives at companies such as Nickelodeon Networks, World Wrestling Entertainment, and RHI Entertainment.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including the ABC-Owned Television Station Group and washingtonpost.com.
Visit www.accuweather.com for more information.
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