Loren Tobia Named Vice President of Sales for Display Systems and Services for AccuWeather, Inc.

April 04, 2014; 10:45 AM
Share |

Former RTDNA Chairman to lead the way for StoryTeller® Interactive Touchscreen Solution

AccuWeather Global Weather Center - April 4, 2014 - In light of the explosive growth of the StoryTeller Interactive Touchscreen Solution, Loren Tobia, a former chairman of Radio Television Digital News Association (RTDNA), has been promoted to the role of Vice President of Sales for AccuWeather's Display Systems and Services division. In this new role, Loren will drive the expansion of StoryTeller, which is already featured in all top ten U.S. markets with a collective domestic audience of 80 million households.

"StoryTeller has been embraced by the TV news industry as the leader in interactive touchscreen solutions, but the depth of our downloadable apps has taken the product into a class all its own," Tobia said. "By enabling the downloading of and dynamic switching of apps we allow newsrooms to change rapidly to keep pace with breaking news. In that way, they can create broadcast-ready, interactive presentations for virtually any story."

Loren has over 25 years of experience in broadcast news, as television news director for stations including WTVH Syracuse, NY; KMTV Omaha, NE; and WSAZ Huntington, WV. Loren was also chairman of RTDNA in 1996 and has been treasurer of the same organization since 2001. He is a former member of CBS News Affiliates Board as well as the former chair of West Virginia Associated Press Broadcasters.

StoryTeller downloadable applications are flexible and easy to use, providing newsrooms with a virtually unlimited array of options for communicating any story, in any forum, and for any need. In addition to the Crime, Social Media, and Traffic Apps, StoryTeller offers News, Sports, 3D, Interactive Maps, Airport Delays, Timeline, Designer, Elections, Charts and Graphics, Telestrator, and Weather Apps all easily downloadable for flexible and complete newsroom coverage.

A dramatically expanded range of StoryTeller apps and features will be presented by AccuWeather at NAB 2014. Please join us at booth SL-6819 to speak with Loren Tobia and get live demos of our StoryTeller interactive applications.

AccuWeather, Inc. and AccuWeather.com

Every day over a billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hourly and Minute by Minute™ forecasts with Superior Accuracy™ for nearly 3 million locations worldwide, with customized content and engaging video presentations available on smart phones, tablets, free wired and mobile internet sites, connected TVs, and Internet appliances, as well as via radio, television, and newspapers. Founded in 1962 by Dr. Joel N. Myers - a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news, weather content, and video for more than 72,000 third-party websites. In 2014, the company will launch the AccuWeather Channel, an "All Weather, All the Time™" multi-platform national channel for forecasts with Superior Accuracy.

More Press Releases

  • AccuWeather 45-Day Forecast for Christmas Day Now Available on AccuWeather.com

    11/11/2015 11:30:15 AM

    With 45 days until the big holiday, AccuWeather, the global leader in weather information and digital media, today announced that AccuWeather’s proprietary 45-Day Forecast is available at AccuWeather.com web and mobile sites to provide detailed, localized forecasts with Superior Accuracy for holiday planning. AccuWeather’s 45-Day Forecast allows users to view weather forecast information and updates further out than any other free weather source, leading all the way to December 25th.

  • AccuWeather Founder to Deliver Visionary Speech on Transformational Change to Business Leaders at CBICC Event

    11/5/2015 12:32:59 PM

    AccuWeather, Inc., the global leader in weather information and digital media, today announced that AccuWeather Founder, President, and Chairman Dr. Joel N. Myers will serve as the featured speaker for the next Chamber of Business & Industry of Centre County (CBICC) membership luncheon event. His presentation, titled “Responding to Transformational Change”, will take place on November 16 from noon to 1:15 PM at the Ramada Conference Center in State College, Pa.

  • As Rain, Lightning, and Flooding Haunt Halloween Week, AccuWeather MinuteCast Helps Ward off Wet Weather

    10/28/2015 11:22:13 AM

    As Halloween approaches, rain looms for part of the U.S. from the Deep South to the Great Lakes, threatening unwanted surprises for Halloween parades and trick-or-treating through the holiday. Prepared parents, goblins, and ghouls are including AccuWeather MinuteCast® as part of this year’s trick-or-treat and parade preparedness kits to stay safe and keep costumes dry, a top-tech must-have to stay informed on hyper-local Halloween weather updates with Superior Accuracy. MinuteCast is exclusively available on AccuWeather’s award-winning mobile apps and AccuWeather.com web and mobile sites, free to all users.

  • AccuWeather Wins W3 Gold and Silver Digital Awards, Recognized for Mobile App Excellence

    10/22/2015 3:39:42 PM

    AccuWeather, the global leader in weather information and digital media, today announced the Academy of Interactive and Visual Arts (AIVA), for the third year in a row, has recognized AccuWeather with digital awards -- a Gold award for the AccuWeather iOS app and Silver award for the AccuWeather Android app. The W3 Awards are the most recent among numerous accolades that recognize AccuWeather's success in providing the best weather app experience with Superior Accuracy, personalizing the weather so people can improve their lives.

  • AccuWeather Enterprise Solutions Offers Most Robust Level of Predictive Business Intelligence with New D3 Analytics

    10/13/2015 3:08:50 PM

    AccuWeather, the global leader in weather information and weather-driven intelligence for enterprises, has introduced its proprietary Data Driven Decisions (D3) Analytics division for enterprises, turning hyper local weather data and forecasts with Superior Accuracy into customized, actionable business intelligence that drives organizational performance. D3 Analytics aggregates and analyzes over 300 different weather factors with consumer behavior and sales data, focusing on clients’ specific sales objectives and priorities to provide a scientific, predictive basis for key business decisions that impact profitability.

  • Bernie Rayno promoted to Chief Video Meteorologist, Lead Forecaster on AccuWeather Network

    9/30/2015 12:54:33 PM

    AccuWeather, the global leader in weather information and digital media, today announced veteran on-air personality, senior meteorologist, and executive producer Bernie Rayno has been promoted to Chief Video Meteorologist. In his new position, Rayno will apply his long-standing expertise in meteorology and broadcasting to guide AccuWeather Network content. In his 25-year tenure with AccuWeather, Bernie has been a driving force for AccuWeather's on-air, web, and mobile weather videos and a leader on the new and rapidly growing AccuWeather Network.

  • AccuWeather Appoints Karen Bressner as Head of Digital Advertising Sales

    9/29/2015 11:46:23 AM

    AccuWeather, Inc., the global leader in weather information and digital media and one of the world’s leading digital publishers, announced it has appointed Karen Bressner as Head of Digital Advertising Sales. Based in New York City and reporting directly to the Global Chief Revenue Officer, Marie Svet, Karen brings to AccuWeather years of experience successfully developing strategies and managing teams across traditional and digital media.