AccuWeather.com Debuts Lifestyle Forecasts in Every Local Weather Forecast

December 19, 2012; 3:53 PM
Share |

Relaunch of popular weather site highlights weather's impact on personal interest areas, such as health, sports and recreation, home and garden, travel, and school day preparation

STATE COLLEGE, PA - December 19, 2012 - Tailored information that helps users save time and make informed decisions about their schedule due to weather's impact on personal interest areas is now integrated in every local forecast on AccuWeather.com. This information is categorized into 26 lifestyle lenses, such as cold and flu, skiing, hiking, lawn and garden, and snow days, the latter forecasting how likely or unlikely it is that school will be closed due to winter weather.

"When users view their forecast through their chosen lifestyle lenses, they are better able to plan their lives," said Pascal Racheneur, AccuWeather Vice President of Interactive Media. "For example, if you are looking at your weather forecast through your allergies lens, you will not only see the weather forecast for your location, but you will also see that the forecast is tailored for a person with allergy concerns. You will see the forecasts for dust and dander, and other allergy- related information, and you will know if you should make any adjustments or take precautions."

The "lifestyle lens" is AccuWeather's user metaphor to describe a powerful, new personalization tool. Users can customize their forecast pages by parking lifestyle "lenses" -- categories -- reflecting personal interests in their dock, ready for display at the click of a mouse. The detailed, local forecast that is displayed then shows not only comprehensive general weather information, but also special weather forecasts from the perspective of the chosen interest that explain how the weather will impact that activity.

In addition to the tailored, more relevant weather information and time savings, the 26 lifestyle lenses are accessible through new navigation that minimizes the number of clicks necessary to access the weather forecast for a user's location. For example, by clicking once on the migraine lens in the navigation bar, users see the migraine forecast and the weather forecast, including hourly, for their location.

Adding a Lifestyle Lens:

- Click on the question mark found in the central navigation bar on www.AccuWeather.com.

- A drop down menu will appear displaying all 26 available lifestyle lenses.

- Choose a lifestyle lens and click it.

- The lens will be added to the navigation bar.

- A user may choose to add any or all of the 26 lenses to their navigation bar.

AccuWeather.com also offers dozens of additional, popular capabilities, including:

- Accurate and local forecasts for 2.7 million locations worldwide. Updated every hour, forecasts have detailed hourly forecasts for the next 24 hours, plus day and night forecasts and information for the next 25 days.

- Watches and warnings for worldwide locations, when AccuWeather forecasts severe weather conditions.

- Current weather conditions constantly updated with the very latest temperatures, sky conditions, probability of precipitation, humidity percentages, visibility, UV index, wind speed gusts and direction, times for sunrise and sunset, and RealFeel® -- AccuWeather's exclusive weather forecasting system that analyzes multiple conditions to determine how the local temperature actually feels, which may be warmer or colder than the temperature, depending on these conditions.

- Radar for all of North America and Europe, and worldwide satellite overlaying interactive Google Maps™.

- Current broadcast-quality weather news and videos (many available in both English and Spanish), interactive radar and maps, and winter and severe weather centers, such as the Hurricane Center and the Global Climate Change Center. The Global Climate Change Center recently featured internationally-known, global warming expert, Dr. Michael E. Mann.

- Forecasts are available in 47 different languages with a choice between metric or imperial units.

###

About AccuWeather, Inc., and AccuWeather.com

Every day over 600 million people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides the most accurate and detailed hourly forecasts for every location where people live and work worldwide (more than 2.7 million locations), with customized content and engaging video presentations available on smart phones, tablets, wired and mobile internet sites, and smart TVs and appliances, as well as on radio and television and in newspapers. Founded in 1962 by Dr. Joel N. Myers - recognized as one of the top 528 entrepreneurs in American history by Entrepreneur Magazine's Encyclopedia of Entrepreneurs - AccuWeather also delivers a wide range of highly-customized enterprise solutions to media, business, government, and institutions, as well as news and weather content and video for more than 72,000 third-party websites, including The Wall Street Journal, CBS News Mobile, and The New York Times.

More Press Releases

  • AccuWeather Appoints Edward Arditte and Robert Friedman to Board of Directors

    9/24/2014 10:21:21 AM

    AccuWeather, Inc., the global leader in digital weather information, today announced it has appointed Edward Arditte, Co-President and Chief Financial Officer of Fairway Market and Robert Friedman, CEO of Bungalow Media + Entertainment, to its Board of Directors. The appointments of Arditte and Friedman reflect AccuWeather’s continued growth as a powerful force in weather technology and media.

  • AccuWeather Keeps you Fashionable with New MinuteCast, the Must-Have Accessory for All Seasons

    9/4/2014 8:40:36 AM

    AccuWeather, the global leader in digital weather information, provides a fresh new approach to preserving fashion-forward styles with MinuteCast® at this week’s 2014 Fashion Week in New York. Rain or shine, the AccuWeather MinuteCast Storm Squad will be on hand with umbrellas and mobile phones ready to forewarn and forearm the luminaries of the fashion world against any possible precipitation.

  • AccuWeather Takes Leadership Role at 2014 World Weather Open Science Conference (WWOSC)

    8/22/2014 2:33:17 PM

    AccuWeather, Inc., the global leader in digital weather information, demonstrated its continued leadership in and support for the worldwide meteorological community by sponsoring WWOSC 2014, a ground-breaking conference that brought together entire weather science and user communities from around the globe. The theme of this year's conference was "The Weather: What’s the Outlook?" and Barry Lee Myers, CEO of AccuWeather, Inc., spoke in a Special Session and Panel on the "Future of the Weather Enterprise".

  • AccuWeather Updates Windows Phone App to Include MinuteCast for Global Locations

    8/20/2014 3:16:20 PM

    AccuWeather, Inc., the global leader in digital weather information, today announced it has launched a new version of its Weather for Life app designed for Windows Phone users. The app has several new, popular AccuWeather features, such as MinuteCast, the leading minute-by-minute precipitation forecast for a person's exact street address or GPS location. AccuWeather’s Windows Phone app is the first of its mobile apps to expand MinuteCast for more locations, including Japan, Ireland, United Kingdom, Canada, and the contiguous United States.

  • AccuWeather Founder Dr. Joel N. Myers is Convening Keynote Speaker for 2014 AMS Summer Community Meeting

    8/8/2014 11:07:51 AM

    AccuWeather, Inc., the global leader in digital weather information, today announced that Founder, President, and Chairman, Dr. Joel N. Myers, will serve as convening keynote speaker for the 2014 AMS Summer Community Meeting. Dr. Myers will present the opening speech which will explore the pace of innovation and transformational changes in weather forecasting. AccuWeather is a sponsor of the meeting and will host several events throughout the week.

  • AccuWeather Launches New App for Amazon Fire Phone

    8/1/2014 5:16:47 PM

    AccuWeather, Inc., the global leader in digital weather information, today announced it has launched an AccuWeather app for users of the new Amazon Fire phone available from the Amazon Appstore. The free app includes popular AccuWeather features, such as MinuteCast(r), the leading minute-by-minute weather forecast.

  • AccuWeather Works with Facebook to Help Make the Internet More Accessible and Affordable Globally

    7/31/2014 9:37:25 AM

    AccuWeather, Inc., the global leader in digital weather information, today announced it has launched a free AccuWeather service for users of Facebook’s new Internet.org app. The app from Facebook was first launched on July 31, 2014 in The Republic of Zambia in Southern Africa with more locations to follow, and the goal of making the Internet more accessible and affordable to more people worldwide.

  • AccuWeather Provides Key Speakers for 2014 Esri International User Conference and New "Weather Track"

    7/14/2014 11:02:04 AM

    AccuWeather Enterprise Solutions (AES) is partnering with leading Geographic Information System (GIS) solutions supplier Environmental Systems Research Institute (Esri) at the 2014 International User Conference, taking a leadership role to benefit this week's event. AccuWeather's Chief Commercial Officer Casey McGeever will serve as keynote speaker for the "Weather in GIS Track", while two other members of the AES team present at the Business Summit: Technology Plenary.